Effective Date: August 30, 2012

This Privacy Policy ("Policy") explains how information about you is collected, used, and disclosed by Recreational Equipment, Inc. ("REI") when you access or use our websites or other online or mobile services or applications ("Services"), sign up to become an REI member, shop in our stores, sign up for activities and events, or otherwise interact with us. We may supply different or additional notices of our information practices specific to certain programs or activities.

Contents

Collection of Information

Information You Provide to Us.  We collect information you provide directly to us. For example, we collect information when you become a member; create an online account or profile; use the interactive areas and features of our Services; make a purchase or rental; sign up for contests, promotions, mailing lists, classes, events or recreational activities; and when you email, call, or otherwise communicate with us. The types of information we may collect include:

Information We Collect When You Use Our Services. We may also automatically collect information about you when you access or use the Services, including:

Information We Collect from Other Sources. We may also receive personal information about you from other sources and combine or link that with information we have about you.

Use of Information

We use the information we collect about you for a variety of purposes, for example, to:

We may store and process information in the United States and other countries.

Sharing of Information

We may share personal information about you outside of REI and its affiliates, including as follows:

We may also share aggregated, non-personally identifiable information about you.

Social Sharing Features

The Services may offer social sharing features or other integrated tools, which let you share actions you take on the Services with other media, and vice versa.  The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature.  For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.

Security

REI takes reasonable measures, including administrative, technical, and physical safeguards, to protect information about you from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

Your Choices

Your Information. You may update or correct information about you by logging into your online account or calling Customer Service. You may also email us if you wish to deactivate your account, but note that we may retain information about you for legitimate business purposes or as required by law.

Promotional Communications. You may opt out of receiving promotional emails and text messages from REI by following the instructions in those communications or changing your preferences via http://www.rei.com/help/mailing.html. If you opt out of receiving promotional communications, we may still send you non-promotional emails, such as emails about your purchases, account, membership or our ongoing business relations.

Location Information. You also have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device, or by following the standard uninstall process and removing all REI applications from your mobile device.

Third Party Advertising, Analytics and Services

We allow third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These third parties may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by REI and these third parties to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. This Policy does not apply to, and we are not responsible for, third party cookies, web beacons, or other tracking technologies and we encourage you to check the privacy policies of these third parties to learn more about their privacy practices. For more information about Internet-based ads, or to opt out of having your web browsing information used in this way, please visit www.networkadvertising.org/managing/opt_out.asp or www.aboutads.info/choices.

We also use a third party to "power" product reviews on our Services. When you submit a product review, you become subject to the terms of use and privacy policy of this third party, and the reviews you submit may be posted on our Services and on third party websites.

Your California Privacy Rights

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. However, under the law, a business is not required to provide this information if it permits California residents to opt in to, or opt out of, this type of sharing. REI qualifies for this alternative option. To opt out of having your information shared with third parties for direct marketing purposes, please call Customer Service.

Changes to this Policy

REI may change this Policy from time to time. If we make changes, we will notify you by revising the Effective Date above and, in some cases we may provide you with more prominent notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Policy to stay informed about our information practices and the ways you can help protect your privacy.

Contact Us

If you have any questions, comments or concerns about this Policy or about our privacy practices, please call our customer service representatives at 1-800-426-4840 (US and Canada) or 1-253-891-2500 (outside the US and Canada) or send an email message to privacy@rei.com. You may also direct your privacy-related comments or questions to the following address:

Recreational Equipment, Inc.

Attention: Privacy Officer

6750 S. 228th Street

Kent, Washington 98032