CREATED ON: November 2nd, 2015 For: Brenda Pierson/Client
REVISED ON: November 6th, 2015 For: Brenda Pierson /Client
By: Ivy Brown/Designer
GOALS AND OBJECTIVES
LUX AUTO SPA & DETAILING CENTER is facing extremely competitive times in the commercial Car Wash and Auto Detail
industry. In this environment, traditional means of marketing – which LUX AUTO SPA & DETAILING CENTER depends on –
are becoming less effective by the moment. A high impact web site is necessary to effectively reach
new clients and provide an edge over the competition.
LUX AUTO SPA & DETAILING CENTER requires a site that:
• Provides a modern web presence
• Increases and converts visitors
• Offers relavent information
• Gives current and potential clients the means to contact the company
Also required is a content management system that will allow LUX AUTO SPA & DETAILING CENTER via LEE-PIERSON AND ASSOCIATES to easily manage content on the site.
We recommend the development of a completely original site, built from the ground up with original
and newly designed graphic elements. A strong emphasis will be reccomended to attract new clients
through Search Engine Optimization (SEO).
This site will include general and informational pages as well as a content management system that
will allow users to update site content and location information, and a contact form to simply make
contact with the company.
The site will include the following pages:
A. HOME PAGE
• Unlimited Monthly Car Wash Club (Create images for ‘Unlimted Monthly’, ‘Pre-Paid’ and ‘Gift’ cards)
• Hours of Operation
• Location/Physical Address
B. CARWASH SERVICES PAGE (Will discuss if the bulleted items below are subpages OR content on current page)
• Full Service (Tower Design)
• A LA Carte Menu
• Express Service
• Detail Services
C. SAVE BIG NOW PAGE
D. TESTIMONIAL PAGE
E. ABOUT US PAGE
F. CONTACT US WITH FORM PAGE
Website redesign and development
The above pricing is effective through December 31, 2015 or completion of project.
One half of total project fee is due upon proposal & contract acceptance with remainder due upon project completion. Monthly and yearly items will be billed one month in advance with net-10 terms, only if
To proceed with this project, LUX AUTO SPA & DETAILING CENTER via LEE-PIERSON AND ASSOCIATES is required
take the following steps:
Once these steps have been completed we will begin the project with a kick off meeting to discuss
and begin preliminary project activities and gather project content.