respects your privacy. Our staff, contractors, and others who help us operate our websites follow this policy on privacy and fair information practices for online activities of For the purposes of the Data Protection Act 1998,, Inc. 2118 Wilshire Blvd. Box 1008, Santa Monica, CA 90403-5784 is the data controller.

This Privacy Policy applies to information, Inc. ("MyLife") collects online through its websites and other domains including and other domains owned and operated by MyLife (" Sites")., including Member Profile information you provide us, and information we collect about site visitors via technology such as cookies. Other domains include,,,,,,,,, and This policy also describes our information practices with regard to information we may have obtained about you from public records, referred to as Public Profile information. For more information about this new service, please visit our Frequently Asked Questions page, available here.

While Sites each offer a different combination of services and tools from one site to another, this policy states MyLife's company-wide Privacy Policy with regard to data-collection practices. Please refer to our User Agreement for the registered Members' terms of service, which states the terms of use.

By registering as a Member of a Site, you agree to accept this Privacy Policy and are aware that our policy may change over time as discussed below.

I. What Information Does MyLife Collect?

MyLife offers a people search service, which allows site visitors and, to a greater extent, paid subscribers to find people and see who is looking for them as well. We act as a search engine and also collect information directly from our registered members and subscribers, and also from public sources.

A. Information You Provide by Becoming a Registered Member at Registered Members. As of September 17, 2008, Sites have two kinds of profiles. A registered member ("Member") is someone who has created an account by registering on our site (as a paid or free member), agreed to our , and personally submitted profile information, including via the Facebook Connect application, where relevant. When you register for membership on one of our sites, our registration forms collect your name, birth date, gender, email address, and zip code. We also ask you to voluntarily provide additional information about yourself, such as your job and your interests. If you use the Facebook Connect function to import information and to create your Member Profile, we will collect the following: your full name, gender and date of birth; email address; employment and education; certain Facebook profile details; relationships; photos / videos; and live stream feeds.

User Agreement

Every member has a Member Profile, which includes the information you provide as noted above, and may also be combined with information available to us from various sources in the public domain. This includes but is not limited to photos from other websites you may be a member of. Upon your initial registration on, we will scan the internet for other sites you have joined and pull photos or other information you may have there, and we will make this information available to you to fill in missing sections of your MyLife profile. You can also fill out missing sections of your MyLife profile at any time by importing information into your profile via the Facebook Connect function: this information will then become a part of you Member Profile (Facebook profile information will not be imported into your Member Profile without your consent). You can edit and/or update this information on the MyLife site whenever you choose by going to the Edit section of your profile and adjusting the information as you wish. This is a valuable service we provide in order to provide the most comprehensive results for our people search features.The more information you volunteer, the more we can tailor the site, updates, and promotions to your interests.

(2) Information Collected or Generated during People Searches. If you perform searches on a name by completing our Who's Searching for YouTM People Search forms, without completing our registration process (i.e., you do not create an account), we will store the information you enter on the search form only for purposes of later tracking whether searches were performed on those data fields. We will not create a Member Profile unless you have specifically created an account. However, as noted below, non-members may have "Public Profiles", which are populated with publicly available data which MyLife is licensed to resell from third party sources.

(3) Additional Information Is Collected from Paid Subscribers. When you become a paid subscriber at, you will be required to provide us with additional contact information, including your name, and billing address. We also require other information necessary to process your payment (such as a credit card and expiration date).

Please keep in mind that whenever you voluntarily provide information in public areas of a Site, such as the user profile pages or people search, that information can be viewed and possibly used by others, both on the Sites and potentially on our partners' sites, such as We advise users not to disclose contact information, including phone number, email address, street address, or instant messenger address (examples of "personally identifiable information") within these public areas that they do not wish to share. This information should instead be maintained in the appropriate email and contact information section of this site, which is protected under the terms of this privacy policy.

(4) Your Contacts and Email Credentials. To make the best use of and to help you keep in touch with your contacts and with other Members, we make it easy for you to invite people from your email address books to join you on At your request we will search your email address book to see if anyone in it is already a Member of; you can also select and/or input your contacts' email addresses manually. Contacts who are not registered Members will receive an email invitation from us on your behalf inviting them to join. We may follow up such invitations with a limited number of reminder emails to some contacts if they do not respond to the initial invitation. Prior to the introduction of our new email integration services as of December 28, 2011, the login credentials you entered when searching your email address book were used only for that purpose and were not stored or shared. With the introduction of MyLife's new email integration services as set forth above, when you have activated and logged into the new email services, these credentials are stored with the purpose of connecting you to your external email accounts, if you do not log into and activate these email services, your credentials are not stored.

When you activate these email services, MyLife will also import the contacts from the various email systems and display them in the "my contacts" section of the website. An invitation to those people will only be sent on the explicit request of the user.
This contact import feature -- a helpful, easy way to connect with your friends and family and keep everyone updated on your life -- is common on many social networking sites. Information you enter about your contacts is covered by the same privacy policy terms as your own personal information on

B. Information About You Collected from Publicly Available Sources

MyLife Public Profiles (third party public domain data). In addition to tens of millions of Member Profiles, MyLife also has a database of public domain information about more than 200 million adults in the United States, which visitors and members can search. A Public Profile is one that has been created by us using public-domain information, which we have licensed from third party sources (for display and resale on the internet). People can search on by various parameters for people from their past. If people search for you on the internet, for example at a search engine such as Google or Yahoo, the search results delivered by the third party search engine may include links to your public profile at If you are a Member, they will see your Member Profile as well.

Your Member Profile may also include additional public domain information, which will make available to you to add to your existing Member Profile .

C. Information Collected Via Technology

(1) Use of Cookies and Web Beacons. On the Internet, a "cookie" is a piece of information (a file) that a website transfers to a user's computer for record-keeping purposes. The use of cookies is common on the internet. The process we use to serve advertisements and to track use of our site involves cookies. Our cookies are tied to personally identifiable information that you provide when registering for our service. Cookies help us and our advertising service (discussed below) track the frequency and placement of advertisements. Cookies also enable us to measure the aggregate or total usage and traffic to our site and to specific offerings. This aids us in producing content that best meets our users' preferences. In order to implement new services, we may use other types of cookies as well. We also may use cookies to understand better what parts of our site you like best. We may use that information to display advertisements that we think will be of particular interest to you. You may configure your browser to reject cookies, but this may interfere with some functionality of the Sites. To find out more about changing your browser to reject cookies, we suggest the EPIC Cookies Page.

We also employ a software technology called clear gifs (a.k.a. Web Beacons) that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We tie the information gathered by clear gifs to our customers' personally identifiable information in order to remember who you are and track your account preferences. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see, "Your Choices" (below).

Some of our business partners (e.g., advertisers) use cookies and Web beacons on our site. We have no access to or control over these tracking technologies. See "Third Party Advertising" (below).

(2) Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click stream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site, and to gather demographic information about our user base as a whole.

We do not link this automatically collected data to personally identifiable information.

We use a third-party tracking service that uses cookies to track non-personally identifiable information about visitors to our site in the aggregate in order to track the volume of visits, usage of certain features, and length of time on site. This information is used to gain insight into customer needs and behavior in order to help us improve the site and services offered.

(3) Sites You Visit. As you access our affiliate sites and browse around the MyLife Sites, may collect and store information about which pages and which affiliate sites you visit and other information presented in your browser's URL address line. MyLife will use this information to help determine what our users are most interested in.

II. Does MyLife Use or Share Information About Members and Site Visitors?

A. Providing or Marketing Our Services. If you are a registered member, we use the contact information we collect from you, as follows:

For paid subscribers, we may also use the information you provide us to bill you for products and services you have requested, or to notify you of additional products and services available to you.

By becoming a Member, you agree that we may share this information with our service providers, which may include banks and credit card companies we use to process your transaction. They are prohibited from using this information for any other purpose including their own marketing purposes.

We may also use or disclose your membership registration or other personally identifiable information, including any information imported by you into your Member Profile via the Facebook Connect application, as follows:

B. Co-registration with Other Sites. As a Member, we may offer you the ability to co-register with select third-party partner sites. In some instances where provides co-registration, the co-registration partners allow you to opt out of their membership. If you choose to co-register with our partners and accept their terms of service, then you are automatically registered as a member of their select websites, and your personally identifiable information is shared with those organizations. As a result, you may receive information from one of these websites as any of their members would. We advise you to review their privacy and data collection policies for further information. We are not responsible for the use of your personally identifiable information by any such service provider. In order to cancel your membership with any of these partners you will need to go directly to the partner's site. Examples include special discount savings subscription offers from Web Loyalty and Lift Media.

C. Certain Third Party Co-marketing Partners. We may from time to time, if you have consented, share your personally identifiable information with our third party co-marketing partners if we believe they have an offer that would be of interest to you.

D. Third-Party Search Engines. When you create, claim, or register a public profile at, you authorize MyLife to publicly disclose such information, including any personally identifiable information you provide to MyLife (such as your full name), through the website as well as other third-party search engines and websites.

E. Updates to Personal Information. When you become a Member, other Members and third parties may, through use of our for Outlook and other specified services, seek to update their personal contact lists by requesting your personal information, including your personally identifiable information. In some cases, businesses may send us a list of personal information in an attempt to contact customers or subscribers whose contact information may have changed. WE WILL NOT PROVIDE YOUR PERSONALLY IDENTIFIABLE INFORMATION TO THESE OTHER MEMBERS, BUSINESSES, OR OTHER THIRD PARTIES WITHOUT YOUR CONSENT. We will notify you when any such request for your contact information is made, and you will be provided with the option to accept or decline the request. If you do not respond to this request, you will be considered to have declined the request, and your updated contact information will not be provided.

F. Blogs and Forums. Be aware that any personally identifiable information you submit (that you do not mark as private) can be read, collected, or used by other users, and could be used by other users to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit.

G. Searches. When you search for another person while logged into MyLife, your search may be shared via our Who's Searching for YouTM feature. With this feature, another member may be notified if you have searched for someone with a name matching theirs. Other members also may be notified if you view their profile while logged into

H. Testimonials. We use testimonials on this site. When you submit a testimonial, we will request your permission before publicly posting this and any of your personally identifiable information on the website. If you would like your testimonial removed at any time, please contact us by clicking here.

I. Promotions. We ask you for personally identifiable information at other times, including but not limited to when you enter sweepstakes, contests, or promotions sponsored by a third party. If you choose to enter sweepstakes, contests, or promotions of this nature, we may share your personally identifiable information with third parties involved in the promotion so they can contact you. They may use that information to send you advertisements or other notices, and it is possible that your information may be shared with others. You will be asked to click a box to confirm whether you do want to share your personal information with these third parties, prior to it being provided.

J. Surveys and User Research. conducts email and web-delivered surveys from time to time, as well as instant polls, to gather information about our audience. It is important to remember that taking these surveys and polls is entirely optional. You have no obligation to respond to them. We share only the aggregate results of these surveys, not individual data, with our advertisers and partners to help them better understand our services and monitor the reach of their advertising on our service. We also store some of the information that our users provide in these surveys to help us understand your interests and to make the site more useful for you.

K. Third-Party Advertising. We use ad serving technology and other third-party advertising companies to serve ads when you visit our website or receive our email newsletters and updates. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please click here.

L. Third Party Cookies. We, or a data provider we have engaged, may place or recognize a unique "cookie" on your browser to enable you to receive customized ads, content or services. No personally identifiable information is placed into these cookies. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, in hashed, non-human readable form. To opt-out of these cookies, please go to or

M. Other Third Parties. MyLife may share non-personal, aggregate, or summary information regarding our users with other third parties not mentioned in this policy. This kind of information does not identify you individually but is often used to provide general demographics or statistics.

N. Merger or Acquisition. In the event of a business transaction such as a merger, acquisition, reorganization, or sale of substantially all or a portion of our assets (including a website owned by us), you agree that MyLife may transfer your personally identifiable information to a third party as a part of such merger, acquisition, reorganization, or sale.

O. Legal Authorities. The Sites may also disclose personally identifiable information in cases when we have reason to believe that it is necessary to identify someone who may be violating MyLife User Agreement or may be causing injury to MyLife's rights or property, other users, or anyone else. The Sites may disclose personally identifiable information of our users to government authorities at our discretion.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.

III. How Does MyLife Secure and Store Your Information?

The security of your personal information is a high priority at We maintain these websites and all associated data with technical, administrative, and physical safeguards to protect against loss, unauthorized access, destruction, misuse, modification, and improper disclosure. No computer system or information can ever be fully protected against every possible hazard, but MyLife is committed to providing appropriate security controls to protect our websites and their information against foreseeable hazards. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. But no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

When you submit information about yourself to the Sites over the internet, the information may travel over many systems that are not under the control of MyLife. We take the protection of user data very seriously and to that end provide extra assurances that your information will not be intercepted. For example, when you enter sensitive information (such as credit card information and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

If you have any questions about privacy or security on our website, you can email us at or contact our Customer Care team at 1-888-704-1900.

IV. Access to Other Sites Through

You may also visit independent websites not operated by MyLife that are connected to our network for our users. Such sites are operated by external, third-party service providers. Some of these sites will have their own separate membership processes and privacy policies. The Sites do not control sites that are operated by others and so cannot be responsible for the information practices of these sites. Other sites may set their own cookies, collect data, or solicit personal information. It is always a good idea to check the Privacy Policy and Terms of Use of any site before offering any of your personal information.

V. Your Choices

A. Member Profiles. To change or update your account information such as your interests or what you are doing now, including any information imported into your profile via the Facebook Connect application, please use the "My Profile" link to change your profile page at To change or update your contact information such as your email or physical address, please use the "Settings" link to change your MyLife information. You can edit and/or update this public domain information on your Member Profile at any time via the Edit section of your profile on the MyLife site). We do not have the ability to remove your profile or information from other, non-MyLife people-search services, public records databases, or online search engines. We offer you the ability to claim or register your Public Profile on our site, including control of the fields of data which are displayed to the public, enabling you to correct and update your information. Our registration and profile claiming features, and answers to questions (such as what to do if information is inaccurate) are described more thoroughly here.

To request that a Member Profile or Public Profile be deleted, please contact Customer Care at 1-888-704-1900 or contact us by email at Upon receipt of these requests, and confirmation that you are requesting that your own profile be removed, please allow MyLife 10 business days to complete this removal. It may be necessary to contact you to validate that you are the profile owner requesting the removal. This is to ensure the correct identity and profile ownership before completing these requests, and is for the protection of our users and their privacy.

B. Public Profiles. If you would like to edit your Public Profile, you will first need to claim it through our Public Profile Claiming feature. This allows you to prove your identity and take control of this profile. You can prove your identity by answering a few simple questions, or use a credit card to prove your identity. Should you choose this method, nothing will be charged to your card, but it will be used to verify your name and address information. Once you successfully claim your profile, you will be able to edit and update any of the information in it at any time by logging into the site and going to the "My Profile" link on the homepage. Further information on how to claim a profile can be found here.

C. Marketing Communications. You can change your communication preference, including opting out of receiving promotional emails or postal mails from us or our partners at any time by going to your MyLife account and clicking the "Settings" link at the top of the site or opting out via the unsubscribe link on e-mails. There is also information set out below regarding how to opt-out of receiving these advertisements. Sites offer email newsletters and updates announcing special offers and/or new features to registered users as well as important account activity updates that may include material that is promotional in nature. These email updates may also include offers from's marketing partners. As part of the service you will receive these updates. If you want to update your email address or stop receiving any of the updates, follow the unsubscribe procedures at the bottom of any newsletter or update we send you; alternatively, you may change your notification settings by visiting the Email Notification Settings page located in the My Account area of our site.

If you are not a member of MyLife and you are receiving emails you wish to opt out of, please contact Customer Care at 1-888-704-1900 or by email at You can also unsubscribe from all future MyLife emails by entering your email address here. Please allow 7-10 days for your request to process.

D. Referral Service. If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend an email inviting him or her to visit the site, plus two reminder emails if they do not respond. stores this information to send these emails, track the success of our referral program, and locate contacts across the web.

Your friend may contact us at to request that we remove this information from our database.

E. Account-related Communications. We reserve the right to send you customary business communications (i.e. renewal notifications, general system and administrative messages, address confirmations, etc.) without offering you the opportunity to opt out of receiving them. Therefore, even if you unsubscribe from any promotionally oriented emails, newsletters, or account activity updates, you may continue to receive transactional email messages from with important information pertaining to your account and our services, such as notifications related to a paid subscription.

VI. Changes to This Policy

This Privacy Policy is available on this page for you to read. This Privacy Policy may be updated and modified from time to time to reflect new features, services and options, as well as any other changes with regard to the use of personal information. Any minor amendments to this Privacy Policy will be posted at []. Your continued use of the Site or other services following our posting of a minor change on [] will constitute your binding acceptance of the change. Users will be notified by email and shown a prominent notice on of any material changes to our Privacy Policy. We advise that you read the amended policy. By continuing to use the Site or other services after such material change, you accept and agree to be bound by the amended Privacy Policy, which will constitute a new Privacy Policy which replaces this one and your use of and the services will be subject to the new Privacy Policy.

If any change to this Privacy Policy is unacceptable to you, you agree that your only recourse is to stop using the Sites or other services.

VII. Still Have Questions?

If you have any other questions about the Privacy Policy, please contact us by email at or write to us at:

Last updated: December 29, 2011, Inc.
2118 Wilshire Blvd. Box 1008
Santa Monica, CA 90403-5784