- Privacy Policy

Privacy Policy from The live version of this document is available at This document is a part of Docracy's Terms of Service Tracker project, which tracks changes to terms of service and privacy policy documents of many of the world's top websites.

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This statement summarizes our privacy and security practices and applies to information collected by or through BPS Direct, L.L.C,,,, and including through your use of these Sites and any interactive features, downloads or widgets made available through these Sites or that interact with these Sites and include a link to this statement, whether access via computer, mobile device or other technology. Please read the Privacy and Security Statement and Community Guidelines and Terms of Use before purchasing, using, or submitting content in any form or medium for publication on these Sites. By using our services and accessing these Sites, you are consenting to the information collection and use practices described in the Privacy and Security Statement and Community Guidelines and Terms of Use. We provide this summary of our Privacy and Security Statement ("Statement") because you have the right to know what Personal Information we collect, how it is protected and used and the circumstances under which it may be disclosed. This statement does not apply to your use of other web sites nor does it apply to information collected offline by us (unless specifically stated). The complete Privacy and Security Statement may be viewed by clicking here.

If you have further questions regarding this Statement, please contact us:

  • by email at: [email protected] and include your name and telephone number or email or postal address so that we can contact you; or
  • toll-free at 1-800-552-4868; or
  • by letter to us at: Bass Pro Group Inc., Privacy Director, 2500 East Kearney, Springfield, Missouri 65898, making sure to include your name and mailing address or telephone number so that we can contact you.

The Personal Information You Provide Through These Sites Back to top

We may collect Personal Information you voluntarily provide to us or that is given to us by affiliated entities or third parties. We may request Personal Information from you, which is information that could be used to contact your or identify you personally in connection with your use of, or participation in, certain Site functions such as purchasing products or services, membership registration, uploading video, uploading photos, access to sweepstakes or contests, games, surveys, content submissions, chats, blog comments, discussion groups, promotions, free products or services or additional information or resources we make available on these Sites. The types of information we may collect include:

  • contact information, such as your name, shipping and/or mailing address, phone number, email address;
  • credit or debit card account number, and may also include your purchase history;
  • information about your outdoor activity preferences and interests;
  • registration information such as valid email address, username or community name, gender, birthday;
  • Information you provide when participating in contests, surveys, community discussions and comments, ratings and reviews, outdoor questions and answers, online forums, chats and blogs. Please note: Information posted in these areas becomes public information. Please use caution before disclosing any Personal Information in these public content areas;
  • referral information for services to help you inform a friend about our Sites such as Wish List, e-Gift Card and Email-A-Friend;
  • employment application information you provide through our Career Opportunities page as well as references and background checks.

We do not share email addresses you provide to us when you use the Wish List, eGift Card and Email-A-Friend features or when you contact us via email. The types of Personal Information collected about other people at pages like these may include the person's name and e-mail address which is used on a one-time basis to facilitate the communication on your behalf. We assume when you use the Wish List, eGift Card and Email-A-Friend features that you have the authority or have obtained the consent of the recipient of your message to provide us with his or her email address for the purpose of sending the message and any attached information. Tell me more

How We May Use The Information You Provide Back to top

We may use your Personal and non-Personal Information for our general commercial purposes, to respond to and fulfill your requests for products and services and to market our products and services that you have agreed to receive or when we have your consent to:

  • send you our catalogs and other offers through mail;
  • send you our email newsletters and specials offers, and notify you when you have won one of our contests;
  • contact you about the status of or to obtain additional information about your order;
  • improve our web site, customer service and merchandise selections;
  • process your registration on these Sites, including verifying your email address is active and valid;
  • track user involvement in our community discussions. We do this to provide you with an open, but also civil, discussion forum. For example, we keep track of the ratio of how many flagged comments are eventually deleted in order to award badges to our most effective comment moderators. For more information see Community Guidelines & Terms of Use;
  • perform statistical analysis to learn more about how these Sites are used, we aggregate and analyze the data collected to monitor and analyze use of these Sites, to better tailor site functionality and our content and design to suit our visitors needs;
  • syndicate (if we choose) the publicly available content of our community areas to third-party websites using RSS or other technologies. Please use caution when deciding to disclose any Personal Information in public activities or submissions;
  • prevent illegal activities such as content that infringes or violates the rights of other members or violates the law. We can remove any type of content you post on these Sites if we believe illegal activities or violation to the Community Guidelines & Terms of Use are present. Tell me more

The Personal Information We May Collect From Other Sources Back to top

We may receive information about you from third-party sources when you allow us access to your data through a third-party service to create a site profile or when a friend provides us your information. For example, we may receive information from social networking sites, databases, online marketing firms, and ad targeting firms.

How We May Share the Information Collected Back to top

We do not rent or sell email address lists. We may share segments of your Personal Information with our affiliated entities. We may share your Personal Information with unaffiliated entities when (1) you request or authorize it; (2) the information is provided to help complete a transaction for you; (3) the information is provided to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, to enforce our Community Guidelines & Terms of Use or other agreements, or to protect our rights, property or safety or the rights, property or safety of our users or others (e.g., to a consumer reporting agency for fraud protection etc.); (4) the disclosure is done as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets); (5) the information is provided to our agents, outside vendors or service providers to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, processing orders, sending emails about our products or services, etc.); (6) the information is shared with third parties for their marketing use; or (7) to others as described in our Privacy Statement. We may also gather aggregated data about you and disclose such aggregated (but not personally identifiable) information to third parties for promotional or other purposes. Tell me more

If you are a Citizen of Canada Back to top

Canadian citizens, except under circumstances defined by law, are entitled to access their Personal Information collected by Bass Pro Canada by writing to: Customer Service Privacy Director, Bass Pro Shops, 2500 E. Kearney Springfield, Missouri 65898. We may ask you to pay an administrative fee for accessing or copying your information, but will inform you of the anticipated charges and confirm that you want us to proceed before processing your request. If you believe that the Personal Information about you that we have collected is incomplete or inaccurate, Bass Pro Canada will correct the information upon verification of the omission or error and that the person requesting the change is the person about whom the Personal Information relates. If you wish additional information about our Personal Information management practices, to access, correct or have us investigate any matters in relation to your Personal Information, please contact our Customer Service Privacy Director at the address provided above or by calling toll-free at 1-800-552-4868.

Your California Privacy Rights Back to top

If you are a California resident, in addition to the rights set forth above, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties, for the third parties' direct marketing purposes. California law provides that existing customers have the right to submit a request to us once a year at the designated address and receive the following information:

  1. the categories of information we disclosed to third parties for the third parties direct marketing purposes during the preceding calendar year
  2. the names and addresses of third parties that received such information: and
  3. if the nature of a third party's business cannot be reasonably determined from the third party's name, examples of the products or services marketed.

You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. Our designated email address for such requests is [email protected]

Personal Information We Do Not Share Back to top

We do not give access to your contact information to third-parties when they display advertisements on our Sites. We do not share your telephone number or credit card information for use by other companies, for more details on the sharing of your Personal Information; please click on the following link. Tell me more

How You Can Control the Use of Your Personal Information Back to top

We give you choices and control over the collection and use of your Personal Information. You can, at any time update your Personal Information, remove your email address from our email list or remove your name from our catalog mailing list or from lists we share with quality companies. And, you may opt out of individualized data collection done by our third party analytics service.

We will act promptly to honor your requests to change or delete your Personal Information, but processing may take up to two weeks. Requests to remove Personal Information from marketing lists will apply to future mailings and future sharing of information, not to past disclosures or use. Please remember that we do not have access to, or control over, advertisers' or service providers' cookies, and the information practices of third-parties are not covered by this Privacy Statement.

There are known methods that spammers can use to hide their identity by using other people's email address to send out emails. If you have any question about the genuineness of an email you receive that appears to be from Bass Pro Shops, contact us at [email protected] and do not furnish personal information in response to the email. Tell me more

How You Can Control Email Communications You Receive From Us Back to top

You have the opportunity to choose to receive email communications such as our newsletter and/or special offers and change your mind at any time. If you choose not to sign up for this email service, we will send you only email that relates to a specific purchase or in response to an email inquiry from you. Tell me more

Other Types of Information We May Gather, How it is Used and Our Use of Gifs and Cookies Back to top

We may use technology to collect anonymous, non-Personal Information that indicates how our site is used by visitors. We use this information to improve our site, for example by enhancing pages or features that are visited frequently, and on occasion we may share this information with our affiliates or other third party companies to provide them with an indication of the amount of interest in our site for advertising purposes and to help us plan for technical improvements. This information will not identify you or any other user of our web site as an individual. We use clear gifs in our HTML-based emails to let us know which emails the recipients have opened. We use cookies to understand how our site visitors link to our site and what pages they view during their visit. Cookies also allow us to personalize your shopping experience, advertise to you on other web sites and speed the check-out process. Your browser must be set to accept cookies before you can place an order at Tell me more

How We Strive to Protect Personal Information Back to top

These Sites have implemented a variety of encryption and security technologies and procedures to protect information stored in our computer systems from unauthorized access. We also maintain procedural safeguards that restrict access to your Personal Information to employees (or people working on our behalf and under confidentiality agreements) who need to know your Personal Information in order to provide the products and services that you request.

While we take precautions to protect your Personal Information, you also play a role in protecting our information. You can help to maintain the security of your online transactions by not sharing your user name or password with anyone. If we receive instructions using your user name and password we will assume that the instructions have been authorized by you. We cannot guaranty the security or any information you transmit to use or from our sites or in unencrypted emails you may send us, and therefore you use our sites at your own risk. Tell me more

Our Policies Regarding Children Back to top

You must be 18 years of age to be a member of or use these Sites. We will not encourage participation or visitation by children. We do not sell products for purchase by children; however, we do sell children's products for purchase by adults. If you are under 18 years of age, please do not submit any information without the express consent and participation of a parent or guardian. We will not knowingly collect Personal Information about any person under 13 years of age. If you believe that we have information from or about anyone under 13 years of age, please notify us by email at: [email protected] or call us toll free at: 1-800-552-4868.

We may provide links to affiliated entities and on occasion to other sites we think you may enjoy. These affiliated sites operate independently of the Bass Pro Group Inc. web sites and have established their own privacy and security policies. For the best online experience, we encourage you to review these policies before submitting any Personal Information through these affiliated sites.

These Sites are operated in the United States. Please be aware that any information you provide to us will be transferred to the United States. By using these Sites and/or providing us with your Personal Information through these sites, you consent to this transfer.

Updates to this Statement Back to top

We may change this policy from time to time to reflect changes in our business practices and service offerings. The most recent version of the Privacy Statement will be posted. If we change this how we use your Personal Information or the purposes or entities for and to which we disclose your Personal Information, we will update the ?Effective Date.? We will also post the policy change notification on our web site.

Effective Date: September 27, 2013. Tell me more

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