Effective March 21, 2013
Our Commitment To Privacy
Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this policy easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested. In this policy, “Personal Information” is defined as data and facts about you that is collected by Backcountry.com, Inc. (“Backcountry”) or its affiliate websites, but does not include your IP address.
The Information We Collect
This policy applies to all information collected or submitted on the Backcountry website, including all affiliated websites, including but not limited to: Backcountry.com, Backcountrytreeline.com, Chainlove.com, CompetitiveCyclist.com, DepartmentOfGoods.com, Dogfunk.com, RealCyclist.com, SteepandCheap.com, and WhiskeyMilitia.com. On some pages, you can order products, make requests, submit product reviews, and register to receive materials or communications from us. The types of Personal Information collected at these pages are:
- Email address
- Phone number
- Credit/Debit card information
- Transaction information
On some pages, you can submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient’s address. In this circumstance, the types of Personal Information collected are:
- Email address
- Phone number
The Way We Use Information
Backcountry does not sell, rent or provide your "Personal Information" to third parties, except as described below. Personal Information is generally kept for Backcountry business which is primarily used to assist you in your current or future purchases or in analyzing sales trends.
We use your Personal Information you provide about yourself when placing an order primarily to complete that order. Personal Information from the order form is used to send orders, information about our company, and promotional material from some of our partners to our customers. Personal Information is also used to get in touch with the customer when necessary. Users may opt-out of receiving future mailings by following the directions in those mailings.
Backcountry sometimes uses online surveys which ask visitors for Personal Information which usually includes contact information (typically the customer's email address) and demographic information (like their zip code, age, or income level). We use Personal Information gathered from our surveys to send the user promotional material from Backcountry. Backcountry periodically runs contests on our site in which we ask visitors for selected Personal Information such as contact information (typically the customer's email address) and demographic information (like their zip code, age, or income level). We use Personal Information gathered from our contests to send users promotional material from Backcountry and at times, to some of our partners. The customer's Personal Information is also used to contact the visitor when necessary (i.e. when someone wins a contest.). Demographic and profile data is also collected at our site. We use this data to tailor our visitor's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences.
Backcountry shares Personal Information with third parties in certain limited circumstances:
- We may provide Personal Information to third parties or marketers for their marketing purposes. We do not provide your entire credit card or debit card numbers to any of these third parties or marketers, but may provide the last four digits of those numbers to a third party or marketer to aid those third parties or marketers in differentiating individuals from one another.
- We may share Personal Information to the extent required by legal process or enforceable governmental request.
- We may share Personal Information with third parties to detect, prevent, or otherwise address fraud, security, or technical issues. These third parties may place and read cookies on your browsers, or may use web beacons or similar technologies to collect information in connection with the Google Trusted Merchant Program.
Cookies And IP Addresses
Backcountry also collects, uses, and monetizes IP Addresses. An IP Address is a convention of the Internet Protocol that identifies your "virtual" address on the internet. This IP Address is not personal to you and does not identify any of your Personal Information. All devices connected to a network have an IP Address permitting communication to and from the device. If you connect to the Internet from your computer, then you have an IP Address that looks something like this: 209.17.654.152. In the simplest possible terms, your IP Address contains no data that identifies you as a person. It is only a logical address allowing you to connect to others and others to locate your computer. We use an IP Address for a number of uses as set forth herein. We use an IP Address to help diagnose problems with our server, and to administer our Web site. The IP Address is used to help identify you and your shopping cart and to gather broad demographic information.
In addition to the disclosure of Personal Information to third parties as described above, Backcountry may monetize or otherwise provide anonymous IP Addresses to other third parties. Backcountry sometimes employs other companies and individuals to perform functions on our behalf. Examples of such may include hosting our website, providing marketing assistance, providing search results and links, retargeted advertising, analyzing data, etc. These third parties have access only to IP Addresses and do not have access to your Personal Information. However, as disclosed above, Backcountry may disclose Personal Information to third parties in certain limited circumstances.
Your Rights And Obligations With Respect To Content And Material Submitted By You
BACKCOUNTRY DOES NOT ENDORSE THE USER CONTENT, IS NOT RESPONSIBLE FOR THE USER CONTENT AND SPECIFICALLY DISCLAIMS ANY RESPONSIBILITY OR LIABILITY TO ANY PERSON OR ENTITY (INCLUDING, WITHOUT LIMITATION, PERSONS WHO MAY USE OR RELY ON SUCH USER CONTENT) FOR ANY LOSS, DAMAGE (WHETHER ACTUAL, CONSEQUENTIAL, PUNITIVE OR OTHERWISE), INJURY, CLAIM, LIABILITY OR OTHER CAUSE OF ANY KIND OR CHARACTER BASED UPON OR RESULTING FROM ANY USER CONTENT PROVIDED THROUGH THIS WEB SITE.
Our Commitment To Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. For example, we work to protect the security of your Personal Information during any transmission of same by using Secure Sockets Layer (SSL) software, which encrypts information you input.
We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.
You also have the option to access Backcountry.com and affiliates websites from your mobile or wireless device. When using your mobile device or a wireless network, the carrier or network administrator may have access to your Personal Information. For information regarding your carrier or network administrator’s treatment of your information, please consult their respective privacy policies.
Our Commitment To Children's Privacy
Protecting the privacy of the very young is especially important. For that reason, we do not collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.
Opting Out Of Communications From Backcountry
You may elect not to receive on-line or off-line communication from us. To stop receiving Backcountry email or catalogs, please send us an email containing the subject line “opt out” to [email protected].
Opting Out Of Having Our Marketing Partner Deliver Ads Tailored To Your Web Preferences And Usage Patterns
If you choose NOT to have our marketing partner, BlueKai, deliver ads tailored to your Web preferences and usage patterns, you can opt out of this usage of your Personal Information by visiting the Network Advertising Initiative Opt-out Tool located at: and opting out from targeted ads delivered by “BlueKai Inc.”http://www.networkadvertising.org/managing/opt_out.asp
Opting Out Of Sharing Information With Third Party Partners For Marketing Purposes
If you prefer that we do not share your Personal Information with other marketers, please send us an email containing the subject line “opt out” to [email protected].