USATODAY.com Privacy Notice
Last Updated: February 15, 2011
We take seriously your interest in how your information is collected and used. Please read the following to learn about our Privacy Notice.
This Privacy Notice discloses the privacy practices of the USATODAY.com website (the "Site"). Specifically, it outlines the types of information that we gather about you while you are using the Site, and the ways in which we use and share this information. This Privacy Notice does not apply to any information you may provide to us, or that we may collect, offline and/or through other means (for example, at a live event, via telephone, or through the mail). In addition, this Privacy Notice does not apply to any activities (online or otherwise) of the USA TODAY print newspaper.
Please read this Privacy Notice carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over our online privacy practices, is governed by this Privacy Notice and our Terms of Service. Because the Web is an evolving medium, we may need to change our Privacy Notice at some point in the future, in which case we'll post the revised Privacy Notice on this website and update the "Last Updated" date to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Notice as modified.Your California Privacy Rights
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:
The information that we collect about you while you are using the Site falls into two general categories, as described below. The information we collect may be collected directly by us, or it may be collected by a third-party website hosting provider, or another third-party service provider, on our behalf.
1. Information You Provide to Us.
We may collect, through a variety of technologies and practices, and store information, including personally-identifiable information (such as your name, postal address or e-mail address), or other information, that you voluntarily supply to us either while on the Site or in responding via e-mail in connection with a feature provided on the Site. Some examples of this type of information include information that you electronically submit when you contact us with questions, information that you post on blogs, discussion forums or other community posting and social networking areas on our Site, information that you electronically submit when you complete an online registration form to access and use certain features of our Site, and information contained in search requests or questions that you submit to the Site. We also may ask for information (including a credit card number and other financial information) from those users who make purchases or have payment transactions on our Site. If you decline to supply or provide us with certain information while using the Site, you may not be able to use or participate in some or all of the features offered through the Site.
2. Information that is Automatically Collected.
We also collect and store non-personally identifiable information that is generated automatically as you navigate through the Site. For example, we may collect information about your computer's connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. We also may use a standard feature found in browser software called a "cookie" to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you have entered preference information before. This Site also may use web beacons (single-pixel graphic files also known as "transparent GIFs") to access cookies and to count users who visit the Site or open our HTML-formatted e-mail messages.
If you want to limit the non-personally identifiable information that is automatically collected while you use our Site, most Web browsers allow you to disable certain functionality or set certain privacy settings. For example, to disable cookies using Internet Explorer, select “Internet Options” under the Tools menu and click on “Privacy.” Select “High” or “Block All Cookies.” To disable cookies using Mozilla Firefox, select “Options” under the “Tools” menu. If you choose to disable cookies, or turn off other functionality, you may not be able to use or participate in some or all of the features offered through the Site.How is this Information Used?
We use the information we collect from you while you are using the Site in a variety of ways, including, for example, to process your registration request, provide you with services and communications that you have requested, customize features and advertising that appear on the Site, deliver our Site content to you, measure Site traffic, measure user interests and traffic patterns, and improve the Site and the services and features offered via the Site.
We will not use the information that we collect while you are using the Site, nor will we authorize third parties to use such information, to mail or e-mail promotional offers directly to you unless you have specifically informed us that you would like to receive such promotional offers. If you wish to receive such promotional offers or view or update your preferences you may do so at registration.usatoday.com.
Otherwise, we may share information we collect while you are using the Site with our affiliates and with trusted third-party service providers who assist us in providing services. If you do not wish your personally identifiable information to be used or shared for these purposes, send a letter to the Online Privacy Coordinator whose contact information is listed at the end of this Privacy Notice.
For information about use of your information by us and by third-party advertising service providers for advertising and by , see the section “Data Collected in Connection with Ad Serving and Targeting.”
Please be aware that we may occasionally release information about visitors if required to do so by law or if, in our business judgment, such disclosure is reasonably necessary: (a) to comply with legal process; (b) to enforce our Terms of Service; or (c) to protect the rights, property, or personal safety of our Site, us, our affiliates, our officers, directors, employees, representatives, our licensors, other users, and/or the public.
Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or our Site, is acquired by another company, information about our Site users may be among the transferred assets.Data Collected in Connection with Ad Serving and Targeting
We also may use third-party service providers to target and serve some of the advertisements you see on the pages of our Site, and these providers likewise may use their own cookies, web beacons and similar technologies to collect non-personally identifiable information from our Site. These service providers may use that information, sometimes in conjunction with similar non-personally identifiable information gathered through other websites, to deliver advertisements on this Site, and on other websites that participate in our service providers’ advertising networks, that are tailored to match the perceived interests of consumers. This information also may be used to help measure and research an advertisement’s effectiveness, or for other purposes.
The data collected in connection with the ad serving and ad targeting on our Site does not identify you personally and does not include your name, address, e-mail address or telephone number, but it may include the IP address of your computer.
The use and collection of information by our third-party advertising service providers is governed by the individual privacy policies of those providers.All of our advertising service providers are members of the Network Advertising Initiative (“NAI”). You can obtain more information about these advertising service providers’ information collection practices, and opt out of such practices (and at the same time opt out of the collection practices of other, or all, NAI members) by following the opt out instructions on the NAI’s website at http://www.networkadvertising.org/managing/opt_out.asp
Information You Post to Blogs, Discussion Forums and Other Community Posting or Social Networking Areas
Please keep in mind that whenever you voluntarily make your personal information or other private information available for viewing by third parties online - for example on blogs, discussion forums, or other community posting or social networking areas of our Site - that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.Children's Privacy Statement
This children's privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of 13, and provides important information regarding their rights under federal law with respect to such information.
If you are a registered member of our Site, you can make changes to your account information by logging in to the Site and using the account tools available via the Site. If you have subscribed to one or more of our e-mail newsletters, you may also change your subscriber information, modify your subscriptions, and/or unsubscribe from these newsletters at any time by visiting registration.usatoday.com. If you have any questions about modifying your account or preference information, please visit the customer service pages of our Site.Storage of Information
All information we gather on our Site is stored within a database to which only we and our hosting services provider are provided access. However, as effective as the reasonable security measures implemented by us may be, no physical or electronic security system is impenetrable. We cannot guarantee the security of our Site’s servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the InternetQuestions Regarding Privacy
If you have questions or concerns about this Privacy Notice, our privacy practices, or your dealings with us, please contact us by writing to: