WiseWala Web Design Questionnaire

This is a basic question form designed to get information from a potential client for a website design project.

This questionnaire is designed to help you provide me with the information I need to serve you best.

Your answers here will give me a better understanding of what you want and need from your new website or site redesign, so please be as detailed as you can. I will also be compiling a price estimate based on this information.

If there are any questions that you feel are not relevant or to which you have no answer, just leave them blank for now.

About You

Your name and email:

Current URL, such as mywebsite.com:

Describe your organization in a few sentences.

What sets your organizations apart from others like it?

Do you have a slogan or tagline that clearly describes what your organization offers to customers?

Who are the decision makers on this project? What is the turnaround time for making a decision?

Site Objectives

Why do you want to have a new website, or have your current site redesigned?

What product or service will your site provide or promote?

What problems do your clients have that your organization solves? In other words, what does your organization do for people?

Your Customers

Describe your potential customers. Pay special attention to their income, interests, gender, age, even the type of computer they use and the speed of their internet connection.

What problems do your customers/prospects have that your business solves?

Your Competition

Why do you believe site visitors should do business with you rather than with a competitor?

Have you researched your online competition so you have an idea of what you do and don’t want on your site?

Name two or three primary competitive sites and their web addresses. Please comment on the strengths and weaknesses of these sites.

Are there features your competitors online presences are lacking?


Describe your new site’s desired look and feel by using adjectives and short phrases (such as easy to look at, edgy, classic, up-to-date, crisp, modern, clean, traditional, subtle, vibrant, playful).

Does your organization have certain house style/brand guidelines for things like color, typography and tone that need to be implemented in the website?

List five sites (preferably not in your industry) that you like. Describe the specific features you like in each.

Is there anything you do NOT want on your site in terms of general look and feel?

Project Scope and Features

What is your deadline for completing the site?

Do you have a sitemap/structure prepared—even if it’s provisional?

Do you need a content management system[1]? If so, please describe the features you would like to see included (such as updatable news, multiple authors, comments, search , archive, forum etc.)

Is the content[2] already created for this site? If not, how soon do you anticipate having it ready?

Are you planning to do any online sales transactions? If so, what are the product(s) or service(s) for sale?

If you’re planning to sell anything online, are you set up to accept credit cards?

Getting Visitors

Where/how do people learn about your organization at present?

If you were using a search engine, what words or phrases would you use to find your site?

Which of these words or phrases is most important? Second? Third?

Other than what search engines will produce, do you have any other methods in mind to spread the word about your website?

Does your organization have active accounts on any social networks?

After Launch

How much time will you be able to spend online, responding to inquiries that come in via your website? Once a day? Several hours a day?

How do you plan to encourage repeat visitors and referrals? (example: by writing blog articles, cross-promoting with social network accounts, newsletter signups, discounts for registered users, etc.)

Anything Else?

It’s always better to have as much information on a project as possible. If there’s any other information that you think would be useful, please add it here.

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This is version 2, from 6 years ago.

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