- Privacy Policy

Privacy Policy from The live version of this document is available at This document is a part of Docracy's Terms of Service Tracker project, which tracks changes to terms of service and privacy policy documents of many of the world's top websites.

Post Purchase E-mail Communication

When you make a travel reservation with us and you provide your e-mail address during the purchase process, we may send you trip-related emails, including, without limitation, emails that (a) confirm the details of your purchase, (b) describe service-related information in connection with your reservation or to inform you of upgrades or product enhancements related to your purchase, (c) request feedback on our services and/or your specific travel experiences, or (d) include special offers for products or services from Southwest Airlines or our marketing partners related to your trip.

E-mail Promotions, Offers, and Updates

As a Member of the Rapid Rewards® program, you may receive Rapid Rewards® e-mail communications, which may include program news and special offers, either during the Rapid Rewards® enrollment process or from your Rapid Rewards account preferences web page. During enrollment, the default option is to receive both Rapid Rewards® e-mail products.  If you are not interested in receiving these messages with special Members-only news and offers, the boxes should be unchecked prior to submitting the enrollment form. You may also opt-out of receiving these messages at any time by adjusting your preferences through the account preferences webpage.

We also provided you with the option of subscribing to our Click 'n Save® and In A Nutshell™ e-mail updates without establishing a Rapid Rewards® or Southwest account.  To do so, click on the subscribe links below.  If you are no longer interested in receiving Click 'n Save® and/or In A Nutshell™ e-mails, you may unsubscribe from these services by clicking on an opt-out link provided in each e-mail.

For your convenience, a brief description of the periodic e-mails you may choose to receive from us is also provided in the list below along with links to either subscribe or unsubscribe (as applicable) to each option.  

Click 'n Save® Special Offers E-mail
Weekly e-mail highlighting travel deals on flights, car rentals, hotels, cruises, and Southwest Vacations

In A Nutshell™ News & Promotions E-mail
Monthly newsletter-style e-mail featuring announcements, upcoming promotions, events, contests, new products, and partner offers

Rapid Rewards® E-mail Updates
Rapid Rewards news and offers for Members only
Subscribe | Unsubscribe

Rapid Rewards® Reports
Monthly report containing Rapid Rewards® account balance information, news, promotions and offers for Members only
Subscribe | Unsubscribe

Other E-mail Communication

SWABIZ® Corporate Travel Manager E-mail Updates
News related to SWABIZ®, Southwest's Business Travel website; for registered Corporate Travel Managers only
Contact Your Area Marketing Manager to Subscribe or Unsubscribe

SWAMedia and Investor Relations E-mail Alerts
Southwest Airlines news releases and investor information
Subscribe | Unsubscribe

Promotional Mailings

As a Southwest Customer, Southwest account, SWABIZ®, or Rapid Rewards® Member, you may receive periodic promotional postal mailings from Southwest Airlines and/or our select marketing partners.  If you do not wish to receive such promotional mailings, you may call Rapid Rewards® Customer Relations at 214-932-0333 (Monday - Friday, 7am-8pm CT).

Account Information

We currently send non-promotional e-mails to our Rapid Rewards® Members containing account and award status notifications, to notify Members of program updates, and to communicate other program-related information.

Service-Related Announcements

When you purchase our services, or as a member or subscriber of our Click 'n Save® e-mail updates, Southwest account, SWABIZ®, and/or our Rapid Rewards® program, we will send you service-related announcements that may affect your account, flight reservations you have made or your ability to use the services we offer.  For instance, if there is a problem with your flight we may send you an e-mail notifying you of any such issues.  You may not opt-out of these communications, which are informational in nature.

Customer Feedback

We like to hear from our Customers and encourage you to e-mail us your comments, questions or other feedback.  By submitting such information along with your e-mail address, you consent to receiving e-mail from us in response to your feedback or question.

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