Branding Package Agreement

Contract for Branding Package (Graphic Design)

You, NAME, asked me, Samantha Budow, to design a branding package for you. This is our Agreement for this project:

What I agree to do:
1. Scope of Work.
Upon signed return of this Agreement and 40 percent of the payment from you:

I, Samantha Budow, will begin to develop a branding package for your business. This process will involve:

Design brief:

  • I will ask questions and talk with you to develop a design brief (an overview of what you are looking to accomplish with this design).

Research and reference:

  • I will conduct research focusing on the NAME OF INDUSTRY industry itself, its history, and your competitors. I will also conduct research into both logo designs that have been successful in the past in the NAME OF INDUSTRY industry as well as current styles and trends that are related to the design brief to ensure your branding is both unique and cutting edge.

Sketching and conceptualizing:

  • I will develop the preliminary logo design concept(s) around both the brief and the research using creativity and experience.


  • Together we will discuss the sketches and concepts (feedback stage).

Logo revision:

  • 2 revision cycles to take feedback and apply to a new set of sketches.

Logo selection:

  • Together we will choose which logo(s)/concept(s) you like the most and one logo design will be finalized.

Brand development:

  • Once the logo has been finalized, I will continue to develop your branding package in open communication with you. The work promised under this Agreement includes all that is listed above as well as:
    • Logo design final files (delivered in vector files, pdf, hi-res png, hi-res jpg)

    • Logo variations: full-color (main version), grayscale, for use with a color background

    • Alternate mark + supporting icon(s)/graphic(s) design

    • Color palette (with Hex codes, CYMK, and RGB values)

    • Typography selection

    • Business card design (full color, double-sided)

    • Sticker design

    • Letterhead + envelope design (if desired)

    • Social media package (branded graphics for Instagram, Youtube, Facebook, and Twitter as well as pre-designed templates + design assets for self-creation)

    • Brand guide (PDF reference of brand identity as a whole complete with guidelines for logo treatment + specs, color palette, and typography selection)

    • 2 revision cycles (a single revision cycle is defined as any cycle of changes to any design work, no matter how small)

What you promise me:
2. Pay Me For My Work.
You promise to pay me the total sum (“Fee”) of $1500 (U.S. Dollars) in three payments:
40 percent of the Fee will be due when you and I sign this Agreement and before I begin to work.
The next 30 percent is due after the Logo Selection phase is complete.
The final 30 percent will be due before I send the final files containing the approved branding package.

Payment will be made via cash, Venmo, or PayPal. If you ask me to use any third-party content (such as stock photos) in the design(s), you promise to pay me the actual cost of licensing that third-party content for use in the design(s). You agree that until you pay me in full, you will not acquire the rights or license to use or transfer ownership of any design(s) that I create for you under this Agreement.

3. Pay Me For Extra Work.
I agree that the Fee you owe me will cover in full all of the work listed in paragraph 1 of this Agreement. You agree that if you ask me to make extra revisions or do other work for you that is not covered in this Agreement, you will pay me an hourly rate of $65 per hour and this payment will be in addition to all other amounts you owe me under this Agreement. You also agree that if you ask me to do work outside the scope of this Agreement, the deadline will be extended to allow extra time to send you the final files for the design(s).

4. You Have Rights To The Client Content.
You promise that: (a) You own the rights to use anything you give me (“Client Content”); and (b) using such Client Content does not violate the patent, copyright, trade secret or other property right of any person, firm or entity. You grant me a nonexclusive, nontransferable license to use, reproduce, modify, display and publish the Client Content solely in connection with my work for you under this Agreement and my limited promotional uses as allowed by this Agreement. You also affirm and represent that this Agreement does not conflict with any other contract, agreement or understanding to which you are a party.

5. You Promise To Provide Feedback.
You agree that I cannot complete my work or send you final files unless you give me timely feedback and approve the final proofs I send you. You agree to provide timely feedback so that I can understand your concerns, objections or corrections to the design(s). I agree to listen to your feedback and make changes to the design(s) in response to your feedback. You promise not to unreasonably withhold acceptance of the final design(s). Finally, you agree that my work on this project will be complete and the Agreement will end after I deliver to you the approved final files containing the promised work outlined in paragraph 1.

What I promise you:
4. Original Work/Conflicts/Confidentiality.
I promise that, except for anything that you give me to incorporate into the design(s): (a) my work will be original and will not be copied in whole or in part from any other work; (b) I own the rights that I am giving you under this Agreement, or I have secured such rights to any third-party content incorporated into my final design(s); and (c) my work does not violate the patent, copyright, trade secret or other property right of any person, firm or entity. I promise that this Agreement does not conflict with any other contract, agreement or understanding to which I am a party. Finally, I promise that I will hold and maintain in strict confidence any confidential information that you provide me (such as proprietary technical or business information), and I will not disclose such information to any third party except as may be required by a court or governmental authority.

What rights each of us will have:
7. Rights Before You Pay Me In Full.
You understand and agree that until you pay me in full, I own full rights to each and every original design I create for you under this Agreement. If you don’t pay me in full, you agree that I can complete, exhibit, use and sell the design(s) at my sole and absolute discretion. You also agree that I own all of the concepts created before you select the final design(s).

8. Rights After You Pay Me In Full.
I understand and agree that after you pay me in full, you will own rights (as defined in this Agreement) to the final design(s) that you approve and I create for you. You understand and agree that I own all of the concepts/preliminary designs created before you select the final design(s), except for elements in those concepts that are incorporated into the final design(s) that I deliver to you. You will receive rights for the final design(s) only. You agree that I will retain the right to use the final design(s) and all preliminary designs in design competitions, publications on design, educational purposes and in marketing my design business. You will be solely responsible to make sure that the design(s) I create for you will be available for use in commerce and protectable under trademark law.

9. No Right To Make Changes.
You agree that you may not make any changes or additions to the design(s) I create for you under this Agreement, without my express written permission. You may however, change the size of the design(s) if you need to make it smaller or larger for printing or display purposes.

10. Rights For Logo Designs.
If the work I am doing for you includes the design of a logo, I give you the full rights to use the logo design I create in any and all media without restrictions of any kind. Additionally, I agree that after you pay me in full, I will cooperate with you and execute any additional documents reasonably requested by you to evidence such assignment of rights.

Miscellaneous terms
11. Entire Agreement.
This Agreement constitutes the complete and exclusive agreement between me and you concerning the work on this project, and it supersedes all other prior agreements, proposals, and representations, whether stated orally or in writing. We can modify this agreement in writing, if both you and I sign that modification.

12. I Am An Independent Contractor.
You agree that I am an independent contractor and not your employee.
Although you will provide general direction to me, I will determine, in my sole discretion, the manner and ways in which I will create the design(s) for you. The work that I create for you under this Agreement will not be deemed a “work-for-hire”, as that term is defined under U.S. Copyright Law. Whatever rights I grant you are contained in this Agreement. By signing this agreement, you and I agree: (a) to all of the terms and conditions of this Agreement and (b) that we have the full authority to enter into this Agreement. The Agreement is effective as of the most recent date that appears below.

NOTE: Before you confirm your agreement to these terms, please make sure you understand all of the above agreement. Should you have any questions or concerns regarding any part of these terms, please contact me before returning a signed copy.

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