Bitly.com - Privacy Policy

Privacy Policy from Bitly.com. The live version of this document is available at https://bitly.com/pages/privacy. This document is a part of Docracy's Terms of Service Tracker project, which tracks changes to terms of service and privacy policy documents of many of the world's top websites.

What Information Does Bitly Collect?

The information we gather enables us to personalize, improve and continue to operate the Services. In connection with certain aspects of the Services, we may request, collect and/or display some of your Personal Information. We collect the following types of information from our users.

Sign-In Information:

When you create an Account, you will provide information that could be Personal Information, such as your username, password and email address. You acknowledge that this information may be personal to you, and by creating an account on Bitly and providing Personal Information to us, you allow others, including Bitly, to identify you and therefore may not be anonymous. We may use your contact information to send you information about our Services, but only rarely when we feel such information is important. You may unsubscribe from these messages through your Account settings, although Bitly regardless reserves the right to contact you when we believe it is necessary, such as for account recovery purposes.

URL Information:

One feature of the Services is the ability to create shortened uniform resource locators (“URLs”). Bitly collects and stores both the original URL and the shortened URL and, if you have an Account and are logged in, associates that information with your Account. Bitly also collects and stores (i) the time and date on which you shortened the original URL and (ii) if you chose to share the URL, information on the channels through which the URL was shared.

Metrics and Analytics:

Bitly collects information about accesses (such as clicks) of every shortened URL created through the Services. This information includes, but is not limited to: (i) the IP address and physical location of the devices accessing the shortened URL; (ii) the referring websites or services; (iii) the time and date of each access; and (iv) information about sharing of the shortened URL on Third Party Services such as Twitter and Facebook. These metrics and analytics are used by Bitly and its partners to improve their websites and services by, for example, providing value-added features.

User Content:

Some features of the Services allow you to provide content to the Services, such as written descriptions of URLs, comments, images and video. For example, using the Bundles feature, Bitly users can curate and “bundle together” a set of links, and can add content to those Bundles, such as comments and videos. All content submitted by you to the Services may be retained by Bitly indefinitely, even after you terminate your account. We may continue to disclose such content to third parties in a manner that does not reveal Personal Information, as described in this Privacy Policy.

Information Collected From Third Party Services:

Some features of the Services allow you to share your Bitly information through your accounts with Third Party Services such as Facebook and Twitter. If you choose to connect Bitly to such Third Party Services, we may collect information related to your use of those Third Party Services, such as authentication tokens that allow us to connect to your Third Party Service accounts. We may otherwise collect information about how you are using the Services to interact with those connected Third Party Services. Note that Third Party Services may have the ability to restrict the information that is provided to us.

IP Address Information and Other Information Collected Automatically:

  • Bitly automatically receives and records information from your web browser when you interact with the Services, including your IP address and cookie information. This information may be used for to help us understand how users transit a website, to fight spam/malware, to facilitate collection of data concerning your interaction with the Services (e.g., what Bitly links you have clicked on) and for other similar purposes.
  • Generally, the Services automatically collect usage information, such as the number and frequency of visitors to the Site. Bitly may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would identify you personally. This type of aggregate data enables us and third parties authorized by us to figure out how often individuals use parts of the Services so that we can analyze and improve them.

Email Communications:

We may receive a confirmation when you open an email from us. We use this confirmation to improve our customer service.

Information Collected Using Cookies:

  • Cookies are pieces of text that may be provided to your computer through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit. We use cookies to enable our servers to recognize your web browser and tell us how and when you visit our Site and use the Services through the web.
  • Bitly cookies also allow Bitly to track when you have clicked on a Bitly shortened URL. Each click of a shortened URL is tracked using a unique identifier assigned to you in one or more cookies stored by your web browser and associated with Bitly.
  • Bitly cookies do not, by themselves, contain Personal Information, and we do not combine the general information collected through cookies with other Personal Information to tell us who you are. As noted, however, we do use cookies to identify that your web browser has accessed a Bitly URL and may associate that information with your Account if you have one.
  • Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. We strongly recommend that you leave cookies active, because they enable you to take advantage the most attractive features of the Services.
  • You may also ask bitly not to place cookies on your web browser when you are logged in. When cookies are disabled in this manner, clicks on bitly links are not tied back to or associated with your web browser.
  • This Privacy Policy covers the use of cookies by Bitly only and does not cover the use of cookies by third parties. Bitly does not control when or how third parties place cookies on your computer. For example, third party websites to which a URL points may set cookies on your computer.

Aggregate Information:

We collect statistical information about how both unregistered and registered users, collectively, use the Services (“Aggregate Information”). Some of this information is derived from Personal Information, such as your location (which, in turn, is derived from your IP address). This statistical information is not Personal Information and cannot be tied back to you, your Account or your web browser.

Public Document

Number of times Signed
0
Number of Saves
0
Number of Downloads
3.4k
Number of Views
14.0k

This is version 27, from 5 years ago.

Suggest changes by making a copy of this document. Learn more.

Create Branch