Popular keywords and high volume keywords seem rather simple, from an SEO (search engine optimization) point of view.

A Beginner's Guide to Keyword Research

Popular keywords and high volume keywords seem rather simple, from an SEO (search engine optimization) point of view. You select the terms most relevant to your business, in organic searches and via your pay per click campaigns, and get as many of them as you can on popular search engines. Then just move onto the more involved but less critical task of managing the long tail of slow search, right?

Not quite! In fact it's far more complicated than that. It's easy to see how things like the Q1 2021 Trends Report can be so revealing for small businesses. But in order to see the full benefits of a well-chosen keyword or phrase, you need to have deeper insights into the matter. How do you find out what are the Top 20 most popular keywords being searched?

How the term is searched

One of the first things to think about is how the term is searched. A number of techniques can be used to measure this, including Google's own AdWords program, estimated daily and monthly search figures, searches by major news agencies such as CNN and Yahoo!, among others. You can also find out more about popular keywords in general by visiting the official Google website and researching the number of million searches performed on a daily basis. That will give you an idea of how many people are searching for information on a given subject each day. If you're going to go further, try out some tools provided by commodore (a provider of web analytics) to see how frequently certain keywords are actually used by Internet users.

For example, a quick visit to YouTube should reveal how popular keyword "gilf" is compared to related searches, such as "ssbbw", "watch videos on net" or "watch videos on mobile devices". To gain an idea of how relevant your video is to each of these topics, take a look at the page rank of YouTube itself. The page rank is determined by a complex formula, but the basic idea is that Google wants to present the most relevant results to users looking for particular types of information. A more focused search for popular keywords associated with your business field or industry will reveal a higher page rank, which means that your video may very well appear higher on YouTube than similar videos viewed through other channels.

What are the popular keywords associated

Another important way of finding out what are the popular keywords associated with your chosen industry is to check out the page quality score of the websites linking to them. Google rates each website by its quality score, so if you see a site with a high quality score and a low number of backlinks, it's quite possible that site is linking to those bad quality score websites. This can easily be fixed by improving the quality score - there are plenty of free tools available. Google also provides data on how many links are attached on a particular page, which you can also get from their help page.

Google Insights

Google provides a free keyword tool called Google Insights, which allows you to see exactly which of your keywords is the most popular. If you enter a keyword into the Google Insights keyword box and click enter, you'll be shown all of the relevant websites that have used that particular keyword in their content, how many times it has been used, how many times it is being searched, and even where on the web it was used. This is invaluable, as it lets you see how popular keywords other people are searching for. This is important, because you can target your keyword to ensure you get plenty of visitors to your site - the better you know that your keywords are popular, the more you can concentrate your marketing efforts on these keywords, driving targeted traffic to your site and ensuring you receive the best possible conversion rate.

Google suggests the two main ways that people use search engines:

One is using the actual search term, which Google suggests you use for your keywords, and the second is by using the related keywords. The main difference between these two methods is that people use the words they are actually looking for in the search engine. For example, someone is searching for "motor parts" in Google, but instead go for "searching for motorcycle parts in New Jersey". So when you use this search term, you are really searching for motorcycle parts in New Jersey, and not just for the term "motor parts".

You need to think about what your keyword strategy will be before you invest any money in keywords. Some people choose keywords based on how many times they appear on the first page of Google, whilst others decide based on the popularity of other people's keywords. However, once you've identified your ideal keywords, you can then start investing in articles and PPC campaigns to make these keywords cost-effective. There are lots of tools out there to help you with keyword research - you just need to be sure you use them correctly.

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