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At Advance Auto Parts, Inc., one of our primary – and most important – goals is to maintain and ensure the security of our customer data. We understand that you may have concerns regarding the privacy of your personal information. This is why we have specifically created this section; to address your concerns and answer questions you may have.
Personal Information We Collect
As part of your interaction with Advance Auto Parts, we may collect personal information such as name, email address, billing address, mailing address, phone number, and credit card information.
When We Collect Personal Information
We may collect personal information from you when you:
- Create an account on our Site
- Purchase, return, or exchange items in our Stores, through our Call Centers, or on our Site
- Contact one of our Call Centers
- Utilize one of our in-store services such as Tool Rental or Oil Recycling
- Subscribe to our newsletter or emails
- Respond to a survey or fill out a form
- Register for a product warranty
- Sign up for a loyalty program
- Enter into a contest or sweepstakes
- Provide us with reviews, questions, answers, comments, feedback, or suggestions
How We Use Your Personal Information
The personal information we collect from you may be used in any of the following ways:
To enhance your experience
Your information helps us to enhance and personalize your shopping experience in our Stores, through our Call Centers, and on our Site. We use your personal information to provide tailored promotions and marketing offers, to improve the content of our Site for you, and to improve your Store and Call Center experience.
To improve customer service
Your information helps us to more effectively respond to your customer service requests and support needs. Based upon the personally identifiable information you provide us when creating an account on our Site, we will send you a welcoming email to verify your username. We will also communicate with you to respond to your inquiries, to provide the services you request, and to manage your account.
We use your information for billing purposes and to fill your orders. If we have trouble processing an order, we will use your information to contact you.
To administer a contest, promotion, survey or other Site feature
From time-to-time, we may provide you the opportunity to participate in contests or surveys on our Site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).
We use this information to notify contest winners and award prizes, to monitor Site traffic or personalize the Site (in the case of anonymous information collected in surveys), or to send participants an email related to the contest, promotion or survey (such as reminder or thank you notices).
We may use a third party service provider to conduct these surveys or contests; such companies are prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.
To send periodic communications
We may send you mail, email or call you with information about our product and service offerings if you have provided us with your name and address, email address or phone numbers at our Stores, Call Centers, or Site.
If you place an order on our Site, the email address you provide will only be used to send you information and updates pertaining to your order. If you decide to opt-in to our promotional email list, you will receive emails that may include company news, offers, updates, related product or service information, etc.
If at any time you would like to unsubscribe from receiving future promotional emails, we include detailed unsubscribe instructions at the bottom of each promotional email. You may also contact us via phone, email, or regular mail.
To send service-related announcements
We will send you service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.
Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, please notify us by email, phone, or regular mail.
If you choose to use our referral service to tell a friend about our Site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Site. Advance Auto Parts does not store your friend’s name or email address in our database.
Updating/Accessing/Amending/Correcting Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our service, you may update or delete it by making the change on our member information page or by emailing Customer Care at email@example.com or by contacting us by telephone or postal mail by clicking the Contact Us link at the bottom of this page.
We post customer testimonials/comments/reviews on our web site which may contain personally identifiable information such as our customer’s name. We obtain our customer’s consent prior to posting.
In general, we may combine your personal information with non-personal information collected through our Stores, Call Centers, Site, and/or third party sources in order to accomplish the uses listed above.Security - How We Protect Your Information
At Advance Auto Parts we leverage some of the most cutting edge technology and practices to maintain the security of our customer information. Our security measures meet or exceed both industry and regulatory standards and we proactively look for ways to improve our processes. Additionally, we have internal training programs to ensure that our staff remains vigilant in protecting our customer information.
In order to help protect your information, we utilize a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway provider’s database. Information is only accessible by those authorized with special access rights to such systems. Authorized individuals are required to keep the information confidential. Protecting your information is extremely serious business and we do not take our responsibility to our customers lightly. After a transaction, your financial information will be retained only in accordance with state and federal regulations.
Regretfully, no form of electronic communication can be guaranteed to be 100% secure. Subsequently, although we will utilize our resources to protect your information, we cannot guarantee its absolute security. Under no circumstance does Advance Auto Parts accept or assume liability for any damages whatsoever associated with the personal information received.
How We Share Your Information Outside Advance Auto Parts
We share your personal information with third parties only in the ways that are described in this privacy statement.
We may contract with companies or persons to provide certain services including credit card processing, shipping, data management, collections processing, promotional services, etc. We call these our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We may disclose some of your personally identifiable information when we have reason to believe that it is necessary to identify, contact, or bring legal action against persons or entities who may seek to cause injury to you, Advance Auto Parts, or others. We will disclose your personally identifiable information when required to by law through properly served subpoena if we believe it necessary.
From time to time we might establish a business relationship with other persons or entities that we believe trustworthy. These are known as our Marketing Partners. In such cases we might share and cross-reference information, including some personally identifiable information about you, to enable such persons or entities to contact you regarding products and services that may be of interest to you. We only share the information we believe is appropriate to enable the Marketing Partners to carry out their responsibilities under our contracts, and we require that the information be used only for the specifically authorized purpose and that its confidentiality be maintained.
We may share aggregated demographic information about our user base with our partners for research and industry reports. This information does not identify individual users. We do not link aggregate user data with personally identifiable information.
In addition to the information above, we also may collect data on customer shopping patterns while on our Site. This may include how frequently our Site is visited, the length of those visits, and the types of items our customers are looking for. This is collected to help improve the current and future shopping experience of you, our customer.
Your Right Not To Have Your Personal Information Shared
We want to communicate with you only if you want to hear from us. You have the choice to be excluded from our offers and promotions and to be excluded from sharing personal information with our Marketing Partners and/or our Service Providers. If you choose not to receive information from us, please let us know by calling us at 1-877-ADVANCE (238-2623), or by sending us an email at firstname.lastname@example.org. Please be sure to include your email address, full name, phone number, and specifically what information you do not want to receive, such as “no phone offers”, “no mail offers”, “no email offers”, or “no sharing of information with partners”. DO NOT include your Social Security number or account number in the email.
We will respond to reasonable requests within a reasonable time but please note that sometimes these requests may take up to 6-8 weeks to be effective, particularly if we are removing your name from postal mailings. In addition, when you purchase from us in our Stores, through our Call Centers, or on our Site in, we may need to contact you via phone, email, or mail, to address questions specific to your order, even if you have opted to not receive communications.
You may exercise your “opt out” rights, at no charge, by calling us at 1-877-ADVANCE (238-2623), or by sending us an email at email@example.com.
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting our Call Centers or by visiting any of our Stores.
Behavioral Targeting / Re-Targeting
As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information to analyze trends, to administer the Site, to track users’ movements around the Site, and to gather demographic information about our user base as a whole.
We and our partners employ a software technology called clear GIFs (a.k.a. Web Beacons), that help us better manage content on our Site by informing us what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence.
We use clear GIFs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If at any time you would like to unsubscribe from receiving future promotional emails, we include detailed unsubscribe instructions at the bottom of each promotional email or you may contact us via phone, email, or regular mail
Product Reviews and Question & Answer Areas
If you use a Product Review or Question & Answer area on this Site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these areas, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these areas. To request removal of your personal information from this area, contact us at firstname.lastname@example.org. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Email is not a secure means of communication under most circumstances. Never provide sensitive personal information (i.e. Social Security number, driver's license number, or third party credit card information) to us via email. Use the appropriate secured websites to communicate this information or contact our Call Center.
Advance Auto Parts will not sell, trade, share or rent the email address you provide to anyone. We believe that your email address is personal and should be kept that way. We use your email address to provide you with better customer support, and to update you on specials.
We use an optional chat feature to assist you with using the website. We do not request or collect any personally identifiable information unless it is necessary for assisting you with your specific problem.
In the event Advance Auto Parts goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via prominent notice on our Site for 30 days of any such change in ownership or control of your personal information.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at email@example.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
California Online Privacy Protection Act Compliance
Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.
As part of the California Online Privacy Protection Act, all users of our Site may make any changes to their information at anytime by logging in to the Site with their username and password, clicking the “Your Account” link found at the top of each page, then clicking the “Your Personal Information” page, and finally clicking the Edit link.Children’s Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), as we do not collect any personal information from anyone under 13 years of age. Our Site, products, and services are all directed to people who are at least 13 years old or older.
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our Site.
We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
This policy was last modified on June 20, 2013.