1. Information we collect and receive
We collect personal information about you and the devices you use to access and interact with us and our Products. We may collect payment information such as credit or debit card details (including expiration dates) and other billing information such as your name and address in order to verify your purchases, process any refund payments, contact you to resolve any product issues, and/or deliver Products to you. We may collect this information from you and/or third party stores that have been authorized to sell our Products. We collect information from your device and activity about the way you use our Products. By accessing our Products, we will collect technical information from your mobile or computer device, for example your location information where you choose to share this with us, which devices are connected to the Internet, hardware settings, components of your devices. We will automatically collect information such as your operating system, Internet Protocol address, country and language settings hardware type, browser language preferences and when, how often and how long you interact our Products, as well as other application usage data. We will collect personal information from the messages and reviews you post on our store listings, and when you contact us, for example with a question, problem or comment. If you contact our customer services team by email, we will keep copies of your correspondence with us for a limited period of time after completing your query.
2. How we use the information we collect
Billing information will enable us to verify your purchases with first party stores and to contact you in order to assist with resolving any problems with your purchases We will also use and analyze information on transactions on your account for our legitimate interests by data matching or statistical analysis so that we can administer, support, improve and develop our business and to help us detect and prevent fraud or other illegal activities or acts prohibited by our terms of service or any policies applicable to the Products. We analyze information about how you engage with our Products to understand how our Products are used and to provide you with an optimal gaming experience, such as by rolling out performance-optimizing updates for our Products. We use anonymous data in order to analyze and produce statistics relating to the habits, usage patterns and demographics of users as a group or as individuals. We also use technical and device information to operate and improve our Products, enable online matchmaking, facilitate sharing, measure our effectiveness, track consents to use of personal data, identify and fix errors and to help keep online content fair and safe and to resolve related disputes. We also use this information to deliver you personalized content, help us understand the features of our Products that appeal to you and allows us to manage advertising. We use your feedback to reply to your questions or queries, to provide customer support and resolve problems relating to any of our Products under the relevant terms of service. We will also publish reviews that you submit to us for this purpose about the Products and will conduct analysis of feedback for the purpose of improving and developing the Products. We use information obtained from third parties to provide you with an optimal experience, to facilitate use of the Products as advertised, to enable you to play our Products on various platforms and to provide attribution credit for advertisements for our Products. We may also work with advertising networks that serve advertisements into our Products or the websites and products of third parties. Some of those advertisements may be personalized to your interests based on your activity and technical information and using cookies or device identifiers. Certain of our Products are supported by third party ad mediators or ad networks that serve advertisements (“Third Party Advertisers”), including behavioral or interest based advertising (“Interest Based Advertising”) within our Products. These Third Party Advertisers use technology to send, directly to your device, the advertisements and links that appear in the Products. Unless you opt-out as described below, the Third Party Advertiser will automatically receive from Products your device ID, MAC address, IP address or geo-location data when this happens; Bluecore does not collect nor store such data from these sources. Certain Products are supported by advertisements. Although you may opt out of Interest Based Advertising, you may not be able to opt out of receiving all advertisements. If you do not wish to be served advertisements, please do not use such Products. Your mobile device may allow you to opt out of certain Interest Based Advertising. Open the Settings app on your Android phone, tap Ads and enable “Opt out of interest based ads”. Please note that if you opt out of certain Interest Based Advertising, you may continue to receive contextual ads based on other non-personal information, such as ads related to the content of the Product you are using. Certain Third Party Advertisers in Products may collect precise location data, or street-level location information, about you (“Precise Location Data”). Your mobile device may allow you to opt out of the collection of Precise Location Data by the Third Party Advertiser in the Product. In order to disable the collection of Precise Location Data on Android, you may turn Location off for the applicable Product via the menu “Settings > Apps > [applicable Product] > Permissions > Location”. Then turn off the “Location” button.
3. When we share information
Third Party Advertisers in our Products may automatically receive your device ID, MAC address, IP address or geo-location data in connection with the advertising. We may use the information that you provide if we are under a duty to disclose or share your information in order to comply with (and/or where we believe we are under a duty to comply with) any legal obligation; or to enforce the relevant terms of service and any other agreement; or to protect our rights or the rights of third parties. This includes exchanging information with other companies and organizations such as credit agencies, law enforcement or government bodies or the courts in connection with a criminal investigation, suspected illegal activity, fraud prevention and detection or in legal proceedings. We do not control information which is sent from your mobile phone to third parties, and may not control certain information which is sent from our Products to third parties, including social media platforms, analytics companies and advertising networks that receive information in the normal course of your online activities.
5. Your choices and rights
You have options and choices over how we use your information. We provide you with tools to access and update specific information relating to your use of the Products at any time. We respect the rights you may have under applicable law to request access to your personal information and where applicable, to request to receive that information in a commonly used electronic format (or ask for this information to be provided in that format to a third party where feasible). You may also have the right under applicable law to request the correction or erasure of your personal information, to seek to object to the further processing under certain circumstances of your information or to request that the processing of specific information about you is restricted while we verify or investigate your concerns about this information. We do not verify the correctness of your personal information. If you remain unhappy with a response you receive, and are in the European Union, you can also refer the matter to your data protection supervisory authority (see http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm). California Civil Code Section 1798.83 (“Shine the Light”) permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
6. Children’s information
If we learn that we have collected personal information of users under the age of 17 or other applicable age of consent, then we will take reasonable steps to remove such information. We may collect non-personally identifiable information from children, such as country settings and language settings to ensure compliance with the applicable law for the specified country. If you believe that we may have unintentionally collected personal information about your child, you may contact us. [email protected]