- Privacy Policy

Privacy Policy from The live version of this document is available at This document is a part of Docracy's Terms of Service Tracker project, which tracks changes to terms of service and privacy policy documents of many of the world's top websites.

Fitbit ("Fitbit," "we", "us," "our,") provides online and mobile services, including but not limited to, the Fitbit website ("" or the "Site") widgets, computer programs and mobile applications hosted by or on behalf of Fitbit (collectively, the "Service") intended to enhance your use of the personal fitness and body monitoring electronic products offered by Fitbit (the "Fitbit Products"). Fitbit is committed to maintaining the privacy, integrity and security of any personal information about our users. This Privacy Policy ("Policy") explains how we protect personal information we collect in connection with your use of the Service ") and how we use and in some cases disclose that information. "Personal information" for purposes of this Policy means information that identifies you, such as your name, address, phone number, fax number or email address.

This Privacy Policy (this "Policy") is subject to the provisions our Terms of Use, which are incorporated by reference. To see the Terms of Use click here.

What Personal Information We Collect

Your Fitbit Products work in conjunction with a user account on (a "User Account"). You can also sync your data related to your Fitbit Product with various third party nutrition and fitness programs.

  • When you sign up for a Fitbit User Account, you are required to provide an email address (which will be used as your login ID) and to create an account password (collectively the "Registration Information").
  • If you elect to sign up for a Fitbit User Account using your Facebook credentials, you will be asked to allow Fitbit to access the basic information (including your name, profile picture, gender, networks, user ID, list of friends and other public information) and certain profile information (such as your birthday) associated with your Facebook account.
  • In order to benefit fully from the Fitbit Products and Service, you can also add additional personal details to your User Account, such as height, weight, gender, and age. If you are using our mobile application, these details are required as part of your registration process.
  • Information sent wirelessly from your Fitbit Product to the Service is stored in your Fitbit User Account.
  • Information that you add manually to the Service is stored in your Fitbit User Account.
  • When you elect to share data from your Fitbit User Account with others, we collect the information you provide about those individuals such as their name and email address.

How We Use Your Personal Information

Fitbit uses your personal information to:

  • Provide you with the Service;
  • Analyze Site usage and improve the Service;
  • Deliver to you any administrative notices and communications relevant to your use of the Fitbit Products and Service;
  • Provide you with updates regarding Fitbit Products and Services;
  • Perform internal market research, project planning, troubleshooting problems, and to detect and protect against error, fraud or other criminal activity;
  • Enforce the Fitbit Terms of Use.

Disclosure to Third Parties

At times Fitbit may make certain personal information available to strategic partners that work with Fitbit to provide services to you. For example, if you elect to sync your Fitbit Product data with a third party nutrition or fitness application, we will share your personal information with that application. In such cases, your account with such third party will continue to be subject to that third party's privacy policy and your Fitbit User Account will continue to be governed by this Policy.

Fitbit may also share your personal information with companies who provide services such as information processing, order fulfillment, product delivery, customer data management, customer research and the like. These companies are obligated to protect your information and may be located wherever Fitbit does business.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users or if we are required to do so by any applicable law, rule, regulation, subpoena or other legal process. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

Use of Aggregated Anonymous User Data

Fitbit may disclose non-personally identifiable aggregated user data, such as aggregated gender, age, height, weight, and usage data gathered from Fitbit devices (without the inclusion of a user's name or other identifying information) to:

  • Organizations approved by Fitbit that conduct consumer research into health and wellness;
  • Users of the Service for purposes of comparison of their personal health and wellness situation relative to the broader community; and
  • Advertisers and other third parties for their marketing and promotional purposes.

Cookies and Other Technology

The Fitbit Site and Service may use "cookies" and other technologies such as pixel tags and web beacons.

Cookies are alphanumeric identifies in the form of text files that are inserted and stored by your Web browser on your computer's hard drive. These technologies tell us which parts of our website you have visited, limit the number of times you see a Fitbit offer, or help us better determine which Fitbit offers you may like to see or to alert you to software compatibility issues. They are also used to analyze and improve our Service's design and functionality.

If you choose to delete cookies from your device or block them from being stored on your device, please note that the full functionality of the Service may not be available to you.

"Web beacons" are images embedded in a Web page or email for the purpose of measuring and analyzing Site usage and activity. Fitbit, or third party service providers acting on our behalf, may use Web beacons to help us analyze Site usage and improve the Service.

We may use third party service providers to help us analyze certain online activities and improve our products and the Service. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on We may permit these service providers to use cookies and other technologies to perform these services for Fitbit. We do not share any personal information about our customers with these third party service providers, and these service providers do not collect such information on our behalf. Our third party service providers are required to comply fully with this Policy.

Information You Elect to Share With Others

If you use a message board, blog, journal or any other method of posting user-generated content on our Site or through the Service, you should be aware that such information can be read, collected or used by others and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these areas.

Through the Service, Fitbit enables you to share information with others. Many users find this to be an important motivator in achieving their fitness goals. Fitbit is dedicated to providing you with full control of your personal data. As such, Fitbit provides you with privacy settings, which you can change at any time by visiting Fitbit generally allows you to set categories or pieces of data to be private, viewable to friends only, or viewable to the public. We encourage you to consider these privacy settings before sharing information on the Site or through the Service, and to periodically review your privacy settings and adjust them in accordance with your preferences.

Fitbit's default settings for new users who signed up for a Fitbit account on or after August 8, 2011 are as follows:

  • Default Public - Basic information (e.g., profile photo, nickname, steps and distance, etc.) will be available to everyone
  • Default Friends - Information your friends likely already know about you (e.g., real name, "About Me," age, gender, height, location, etc.) will be available to your friends
  • Default Private - Information likely to be sensitive (e.g., activity data, food, weight, body data, measurements, journal, mood, allergies, sleep statistics, non-profile photos, etc.) will not be available to third parties

The default settings for Users who signed up for a Fitbit account prior to August 8, 2011 may be different than those described above. All users can update their privacy settings at any time by visiting the privacy settings section of their User account on the Fitbit Site.

Generally, Fitbit limits search engine access to the Site, and instructs search engines not to index user profile pages. However, search engines may access profile information set to the "public" in your privacy setting.

Third Party Products or Services Offered Through the Fitbit Site

There are a number of separate products and services offered by third parties advertised by us on our Site and through the Service that may be complementary to your use of the Fitbit Products or Service, such as health clubs, weight loss programs and sports and fitness equipment makers (collectively, "Fitbit Offers"). If you choose to use these separate products or services, disclose information to the providers, or grant them permission to collect information about you, then their use of your information is governed by their privacy policies. You should evaluate the practices of external service providers before deciding to use their services. Fitbit is not responsible for their privacy practices. If you click on a link to a third party site, Fitbit encourages you to check the privacy policy of that site. Fitbit may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third party web site. We use this information to improve the quality of the Fitbit Offers and customized content on the Service.

Third parties offering products or services will not be given your personal information without your explicit permission.

Contests, Giveaways and Surveys

From time to time, Fitbit may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Fitbit may also ask you to participate in surveys designed to help Fitbit improve the Service. Any personal information provided to Fitbit in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.


We do not knowingly collect any personal information from children under 13. If we discover that a child under the age of 13 has provided us with personally identifying information, we will take steps to delete the information as soon as possible.

Your Right to Delete Your Data

If you would like to cancel your Fitbit account you may do so by emailing our support . When you request cancellation of your account, your personally identifiable information will be deleted, including but not limited your email address, name, photo(s), friends list and links to social and partner sites such as Facebook Twitter, and Google Health. Archival copies of your account information that exist within our back-up system will be deleted in accordance with our normal back-up expiration schedule. Following cancellation or termination of your account, Fitbit may continue to utilize de-identified and anonymized historical data associated with your use of the Fitbit Products. In addition, please note that if you checked the "Allow My Profile to be Found" box in your account settings, a cached version of your profile may continue to be visible to others through search engines.

Email Communications From Us

We may provide our registered customers with weekly summaries of their User Account data and email alerts. We also allow users to subscribe to email newsletters and from time to time may transmit emails promoting Fitbit or third-party goods or services.

Fitbit subscribers have the ability to opt-out of receiving our weekly summaries and promotional emails and to terminate their newsletter subscriptions by following the instructions provided in such emails.

Opting out in this manner will not end transmission of service-related emails, such as email alerts.

Data Security

We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your data and to protect Fitbit accounts and systems from unauthorized access.

When you register for the Service, Fitbit requires a password from you for your privacy and security. This password is stored in an encrypted fashion on our systems.

It is important to understand that these precautions apply only to our Site and systems. We exercise no control over how your information is stored, maintained or displayed by third parties or on third-party sites.

Privacy Complaints by European Union Citizens

Fitbit's Services are hosted and operated entirely in the United States and are subject to United States law. Any personal information that you provide to Fitbit is being provided to Fitbit solely in the United States and will be hosted on United States servers. You consent to the transfer of your personal information to the United States. If you are accessing the Fitbit Services from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction.

Fitbit complies with the U.S. - EU Safe Harbor Framework and the U.S. - Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Fitbit has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit

In compliance with the Safe Harbor Principles, Fitbit commits to resolve complaints about your privacy and our collection or use of your personal information. European Union and Swiss citizens with inquiries or complaints regarding this privacy policy should first contact support .

Fitbit has further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed Fitbit, please visit the BBB EU SAFE HARBOR web site at for more information and to file a complaint.

Your Responsibility for Maintaining the Confidentiality of your Login ID and Password

You are responsible for maintaining the security of your login ID and password. If you believe that your login ID or password have been compromised you should immediately change your password and contact support . We are not responsible if someone else accesses your account through registration information they have obtained from you or through a violation by you of this Policy or the Fitbit Terms of Use.

If you have a security related concern, please contact support .

Updates to this Policy

We may update this Policy periodically. The date last revised appears at the bottom of the Policy. Changes take effect immediately upon posting.

Contact us if you have any questions or concerns

If you have questions, comments, concerns or feedback regarding this Policy or any other privacy or security concern, send an e-mail to our support .

This policy was last updated on January 6, 2012.

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