This is a basic question form designed to get information from a potential client for a website design project.
This questionnaire is designed to help you provide me with the information I need to serve you best.
Your answers here will give me a better understanding of what you want and need from your new website or site redesign, so please be as detailed as you can. I will also be compiling a price estimate based on this information.
If there are any questions that you feel are not relevant or to which you have no answer, just leave them blank for now.
About You
Your name and email:
about1
Current URL, such as mywebsite.com:
about2
Describe your organization in a few sentences.
about3
What sets your organizations apart from others like it?
about4
Do you have a slogan or tagline that clearly describes what your organization offers to customers?
about5
Who are the decision makers on this project? What is the turnaround time for making a decision?
about6
Who will be involved in running the site once it’s completed? What are their roles? Do they have any experience administering a site using HTML5 and other modern web languages?
about7
Site Objectives
Why do you want to have a new website, or have your current site redesigned?
obj1
What product or service will your site provide or promote?
obj2
What problems do your clients have that your organization solves? In other words, what does your organization do for people?
obj3
Your Customers
Describe your potential customers. Pay special attention to their income, interests, gender, age, even the type of computer they use and the speed of their internet connection.
customer1
What problems do your customers/prospects have that your business solves?
customer2
Your Competition
Why do you believe site visitors should do business with you rather than with a competitor?
competition1
Have you researched your online competition so you have an idea of what you do and don’t want on your site?
competition2
Name two or three primary competitive sites and their web addresses. Please comment on the strengths and weaknesses of these sites.
competition3
Are there features your competitors online presences are lacking?
competition4
Design
Describe your new site’s desired look and feel by using adjectives and short phrases (such as easy to look at, edgy, classic, up-to-date, crisp, modern, clean, traditional, subtle, vibrant, playful).
design1
Does your organization have certain house style/brand guidelines for things like color, typography and tone that need to be implemented in the website?
design2
List five sites (preferably not in your industry) that you like. Describe the specific features you like in each.
design3
Is there anything you do NOT want on your site in terms of general look and feel?
design4
Project Scope and Features
What is your budget for this project? This determines how much time I can spend on your project. If you don’t have an exact figure just give me an upper and lower range.
scope1
What is your deadline for completing the site?
scope2
Do you have a sitemap/structure prepared—even if it’s provisional?
scope3
Do you need a content management system[1]? If so, please describe the features you would like to see included (such as updatable news, multiple authors, comments, search , archive, forum etc.)
scope4
Is the content[2] already created for this site? If not, how soon do you anticipate having it ready?
scope5
Are you planning to do any online sales transactions? If so, what are the product(s) or service(s) for sale?
scope6
If you’re planning to sell anything online, are you set up to accept credit cards?
scope7
Getting Visitors
Where/how do people learn about your organization at present?
visit1
If you were using a search engine, what words or phrases would you use to find your site?
visit2
Which of these words or phrases is most important? Second? Third?
visit3
Other than what search engines will produce, do you have any other methods in mind to spread the word about your website?
visit4
Does your organization have active accounts on any social networks?
visit5
After Launch
How much time will you be able to spend online, responding to inquiries that come in via your website? Once a day? Several hours a day?
launch1
How do you plan to encourage repeat visitors and referrals? (example: by writing blog articles, cross-promoting with social network accounts, newsletter signups, discounts for registered users, etc.)
launch2
Anything Else?
It’s always better to have as much information on a project as possible. If there’s any other information that you think would be useful, please add it here.
more info
1. A content management system (CMS) such as Wordpress or Joomla would allow you to easily edit the content of your site, but may limit the website’s form and functionality.
2. Content being any text, photographs, illustrations, videos, etc. that you would like included in the website
