We also want to point out two new programs to help us and other businesses serve you better:
The first program will make reports available to businesses. These will contain anonymous information about groups of customers, such as how they collectively use our products and services. For example, they might tell a retailer about the number of wireless devices in or near their store by time of day, together with anonymous information about those device users' collective age or gender.
The second program will use local geography as a factor in delivering online and mobile ads to the people who might find them most useful. For instance, if you happen to live in an area where people like going to the movies, you may get ads for movie theaters. This doesn't mean you'll get more ads, it just means that the ads you get from AT&T may be more suited to your interests.
(We're sending an email or letter to the customers whose information might be used for these programs - if you want to learn more about the programs, you can see a copy of that message here.)
You have choices about these and other programs, and we encourage you to review those choices.
We also want to hear your comments and questions - you can provide feedback on our updated policy here.
Our privacy commitments
Our privacy commitments are fundamental to the way we do business every day. These apply to everyone who has a relationship with us - including customers (wireless, Internet, digital TV, and telephone) and Web site visitors.
- We will protect your privacy and keep your personal information safe. We use encryption and other security safeguards to protect customer data.
- We will not sell your personal information to anyone, for any purpose. Period.
- You have choices about how AT&T uses your information for marketing purposes. Customers are in control.