Aa.com - Privacy Policy

Privacy Policy from Aa.com. The live version of this document is available at http://www.aa.com/i18n/footer/privacyPolicy.jsp. This document is a part of Docracy's Terms of Service Tracker project, which tracks changes to terms of service and privacy policy documents of many of the world's top websites.

Protecting Your Privacy

This Privacy Policy should answer your questions about the sources and kinds of information we collect, how we use it, when it may be shared with others, and how we reasonably attempt to safeguard its confidentiality and security; however, it is not a contract. American reserves the right to change this Privacy Policy at any time and will notify users of any material changes by updating the policy here and by including a "NEWLY UPDATED" label with the "PRIVACY POLICY" link on the websites governed by this policy for 30 days after any material changes are made.  Under no circumstances, though, does this Privacy Policy create a legal right.

We also provide you with ways to correct the data you provide us and to limit our sharing of this data with third parties. This Privacy Policy is applicable to Travel Reservations, Corporate Sales, Marketing Research, Customer Relations/Service, the AAdvantage® program, our mobile apps, and certain affiliated American websites.

Return to TopInformation We Collect And How We Collect It

In order to facilitate your travel and manage our business, we collect and maintain personal information about you. American collects customer information from many sources to understand and meet your needs. We collect personal information about you from:

- You, when you voluntarily provide us with information;
- Your browser and devices, when you visit our websites, including when you input or enter information on our Web forms, and your browser and devices interact with us, this may include detailed information about which plug-ins are enabled or installed on your browser, your screen resolution, and other technical details that may distinguish your device from other devices;
- Your transactions with any of the companies in the American family; and
- Other sources, in connection with providing your transportation needs and services.

The personal information we collect about you through these various sources may include, but is not limited to:

- Name, addresses and telephone numbers
- Date of birth and gender
- Email addresses, fax numbers and pager numbers
- AAdvantage account number and flight information
- Credit/debit card number(s), including associated billing address(es) and expiration date(s)
- Information necessary to facilitate travel or other services, including travel companion(s) names, emergency contacts, seating preferences and special dietary or medical needs
- Passport number, nationality and country of residence
- Transactional and online activity data pertaining to mileage activity with companies participating in the AAdvantage program
- Use of products and services such as self-service devices, flight status notification and online check-in
- Personal information provided via survey, focus group or other marketing research efforts
- Personal information provided to customer-service representatives to research and resolve issues or questions
- Corporate-contract, employer and/or other corporate affiliation (i.e. employer name, title, address and contact information) Return to TopPassive Collection Of Information, Cookies, Pixel Tags and Web Beacons

In addition to obtaining your personal information, when you use our site, we may collect tracking information such as your browser type, the type of operating system you use, your physical location information if you have first provided permission through your device, the name of your Internet service provider, and pages visited on our site. American gets this information by using technologies, including cookies, pixel tags, and Web beacons, to increase the functionality and user-friendliness of our site and to better tailor our site, products, and services to our visitors' needs. We also use this information to verify that visitors meet the criteria required to process their requests and for reporting onsite activity in the aggregate. For example, we may want to know how long the average user spends on our site or which pages or features get the most attention.

We also use social network or other third-party plug-ins and widgets on our site that may allow the associated social networks or third parties to passively collect information about the page you visit, even if you do not click on or otherwise interact with the plug-in or widget and regardless of whether you have an account or other relationship with these social networks and third parties. Information is transmitted from your browser and may include an identifier assigned by the social network or third party, information about your browser type, operating system, device type, IP address and the URL of the Web page where the plug-in or widget appears. If you use social network tools or visit social networking sites, you should read their privacy disclosures, to learn what information they collect, use, and share.

Return to TopCookies On The American Airlines Website

We use cookies to ensure that we give you the best possible experience on our website. We also use cookies to show you advertising that is relevant to you. If you continue to browse our website without changing your settings, you agree to receive cookies from the American Airlines website.

However, if you prefer, you can change your browser cookie settings at any time. Most browsers have options that allow the visitor to control whether the browser will accept cookies, reject cookies, or notify the visitor each time a cookie is sent. You may elect to reject cookies by adjusting your browser's settings, but doing so will limit the range of features available to the visitor on our website and most other major websites that use cookies. Find out more about managing cookies with the online resource All About Cookies.

Our site also occasionally uses "local shared objects" such as "Flash cookies." Like browser cookies, Flash cookies may be used for coordinating content delivery, website functionality, maintaining preferences, advertising, or analytics. Unlike browser cookies, "Flash cookies" are not stored in the browser, but can nevertheless be managed using instructions found on this Adobe website: http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.

Return to TopWhat Are The Different Types of Cookies That American Airlines Uses?

There are four types of cookies and American Airlines uses them for the following purposes:

Essential cookies

These cookies enable you to use the website. They store session data used by the website code. These cookies are essential to enable you to browse the website and use certain website features. Disabling them may prevent you from using certain parts of the website. Without these cookies, services like shopping activity and paying activity cannot be provided. These cookies also help keep the website safe and secure.

Preference cookies

These cookies store information such as your preferred country and language selection, AAdvantage login data and website preferences. Without these cookies, our website cannot remember certain choices you've previously made or personalize your browsing experience by providing you with relevant information. These cookies can also be used to recognize your device so that you do not have to provide the same information more than once.

Performance cookies

These cookies collect information about how you use our website such as which pages you visit most often. The information these cookies collect is anonymous and is used to improve how our website works. These cookies are used to provide you with the best experience possible such as tracking page load, site response times, error messages and browser data. They are also used to gather feedback on customer satisfaction through website surveys.

Behavioral / Advertising cookies

These cookies gather information about your browsing behavior so we may better improve your site experience and provide you with more relevant content. They remember that you've visited our website and assist in providing information on understanding usage of products and services on the website. We do this in order to provide you with advertisements and messages that are relevant to you and your interests. Many of these cookies are from third parties that American Airlines uses as part of its advertising or marketing program. Some of these third parties use only anonymous or technical information while others also use proprietary consumer datasets that may include personal information websites.

To learn more about cookies and your privacy on the Web, visit the online resource All About Cookies.

Return to TopMinors

Due to the nature of our services, travel purchase information, which may include personally identifiable information, may be collected by American from children under the age of 13 when it is necessary to comply with the law, including federal aviation or security regulations, or as otherwise necessary for American to provide transportation needs and services.  We may retain personally identifiable information when necessary to provide transportation and related services to a child under the age of 13.  American does not knowingly collect personally identifiable information from children under the age of 13 other than when necessary to comply with the law or for safety and security reasons.  

If you are a parent or guardian of someone under the age of 13 who has provided us information without your knowledge and consent, you may request that we remove this information by emailing [email protected].

Return to TopSecurity

When you buy an American Airlines ticket or access your AAdvantage account over the World Wide Web, your web browser connects with the website through SSL (Secure Sockets Layer). SSL is an industry-standard way to send personal information over the Internet. SSL ensures you are actually sending data to American Airlines and not someone who claims to be American Airlines. Look for one or more of these indicators on your browser to ensure you have a secure connection:  A security alert window tells you that you are about to use a secure connection. Some browsers let you choose whether to display this window.

While American Airlines reasonably attempts to safeguard and to prevent unauthorized access to your private information including, without limitation, your personally identifiable information, we cannot be responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied, or otherwise, that we will prevent unauthorized access to your private information. IN NO EVENT SHALL AMERICAN AIRLINES OR ITS AFFILIATES BE LIABLE FOR ANY DAMAGES (WHETHER CONSEQUENTIAL, DIRECT, INCIDENTAL, INDIRECT, PUNITIVE, SPECIAL OR OTHERWISE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH, A THIRD PARTY'S UNAUTHORIZED ACCESS TO YOUR INFORMATION, REGARDLESS OF WHETHER SUCH DAMAGES ARE BASED ON CONTRACT, STRICT LIABILITY, TORT OR OTHER THEORIES OF LIABILITY, AND ALSO REGARDLESS OF WHETHER AMERICAN AIRLINES WAS GIVEN ACTUAL OR CONSTRUCTIVE NOTICE THAT DAMAGES WERE POSSIBLE.

Return to TopHow Your Information Will Be Used

American’s Services

American uses personally identifiable information to complete transactions and fulfill requests for our services.  For example, American requires you to provide personal information when making a reservation to purchase airline tickets or related products and services such as renting cars or booking hotel rooms through an American Airlines Reservations Agent, travel agent, the aa.com® website or other travel-related website, or enrolling in the AAdvantage program.

Administrative and Analytical Purposes

In addition to processing, confirming and fulfilling the travel or other services you request, American may use customer information for administrative and analytical purposes such as information systems management, accounting, billing and audits, marketing, credit card processing and verification, customer-relations correspondence, and/or operation of the AAdvantage program.  American also uses customer information to identify, develop and market products and services that we believe you will value. 

Legal Requirements

Please note that the laws and regulations of several countries require us to provide foreign and domestic government agencies with access to the data you disclose to us and data that we have about you and your travel plans, history, or status, including both before and after a flight arrives and American does not have control or knowledge of the storage and use of that data after it has been delivered to the respective government entity. Further, to the extent required by law, we may disclose personally identifiable information to government authorities, or to third parties pursuant to a subpoena or other legal process, and we may also use or disclose your information as permitted by law to protect the rights or property of American, our customers, our website, or its users.

With Whom Your Information Will be Shared

American does not sell any customer information or share your personal information with third parties except in compliance with this policy. However, we may disclose customer information to companies affiliated with American and/or unaffiliated third parties to fulfill the products and services you have requested and to process your information for our own administrative and analytical purposes. We may also disclose this information to third parties, such as employers, who have arranged for discounts, purchased travel or other services on your behalf. Additionally, American may combine the information we receive from you with information collected from other sources. This information may be used to provide offers and/or services specifically tailored to your interests.

From time to time, you may receive offers from affiliated American companies such as AMR Investments, American Eagle, AAdvantage participants, American Airlines Vacations, and American Connection® or from carefully-selected third party companies with which we have a business relationship. In addition, we may provide information we collect about you to third parties to distribute promotions, sweepstakes, marketing surveys, focus groups, interviews and other opportunities offered by American. These third parties are subject to stringent data security and confidentiality requirements and, upon completion of their services, all customer information is returned to American or destroyed.

In the event we undergo a business transition involving another company, such as a merger, corporate reorganization, acquisition, the sale of all or a portion of our assets, or in the event of bankruptcy, information that we have collected from or about you or your devices may be disclosed to such other entity as part of the due diligence or business integration process and will be transferred to such entity as one of the transferred assets.

Return to TopThe EU Data Privacy Directive

The EU Data Privacy Directive gives you certain rights in relation to the information which we hold about you including a right to request a copy of the information. If you would like a copy of this information, please email [email protected].

When you provide us with your information, you acknowledge that this information may be stored and processed on servers located anywhere in the World, including either inside or outside of the USA or the European Economic Area.

Return to TopHow You Can Opt Out of Marketing Communications and Sharing of Your Information With Third Parties

If you are an AAdvantage member and you want to opt out of receiving marketing email, click here to log in to the AAdvantage website and update your preferences. You may also contact AAdvantage Customer Service to submit your request. Please note that you will continue to receive AAdvantage program updates and email products for which you have subscribed.

If you are not a member of our AAdvantage program and you want to opt out of receiving marketing email, you may join AAdvantage and register your preferences, or send an email with the word UNSUBSCRIBE in the subject to [email protected] from the address you wish to unsubscribe. In addition, all marketing email from American will have a valid opt-out link in the body of the message. Please be aware, unsubscribing by email will unsubscribe all users at this address, even if they are registered AAdvantage members with registered preferences.

If you want to opt out of receiving forms of communication from American other than marketing email, or if you want American to stop sharing your information with third parties, please email [email protected] with your request. Regardless of your opt-out preferences, we reserve the right to send you certain communications and share your information with third parties for administrative and analytical purposes.

Other companies or programs in the American Family may require different steps to change your preferences for participation.

Return to TopLinks to Other Sites

We'd also like to remind visitors that we provide additional links to resources we think you'll find useful. These links will lead you to sites that are not affiliated with American and may operate under different privacy practices. Our visitors are responsible for reviewing the privacy policies for such other websites, as we have no control over information that is submitted to these companies.

Return to TopThe American Family

This Privacy Policy is applicable to American and certain of its affiliates, without limitation American Eagle, American Connection and American’s departments, including without limitation Travel Reservations, Corporate Sales, Marketing Research, Customer Relations/Service, and the AAdvantage program, and our mobile apps.  Certain affiliated American websites may also have additional privacy policies and procedures in place, as described on those websites.

Return to TopContacting Us

If you have other questions, comments or concerns about our privacy practices, please contact our Chief Privacy Officer, Daniel Henry, at [email protected].

Return to TopPrivacy Policy Modifications

American reserves the right to change this Privacy Policy at any time. We will post any changes here, so be sure to check back periodically. This policy was last reviewed on July 29, 2013.

Return to Top


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