- Privacy Policy

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CARFAX Privacy Statement

Effective August 2013

At CARFAX, we are committed to protecting your privacy. This Privacy Statement applies to and and the CARFAX and myCARFAX mobile device applications intended for use by consumers (collectively,"CARFAX web sites") and governs all data collection and usage through these CARFAX web sites. By using CARFAX web sites, you signify your consent to the data practices described in this Privacy Statement and agree that your visit and any dispute over privacy is subject to the Terms of Use for the applicable CARFAX web sites, including without limitation, the terms regarding limitations on CARFAX's liabilities and application of the laws of the Commonwealth of Virginia. You should check this Privacy Statement frequently for any changes. If you have any questions or suggestions regarding our Privacy Statement, please contact us by visiting our Help Center or writing to us (please include your name, mailing address and email address with your inquiry):

Consumer Affairs
5860 Trinity Parkway
Suite 600
Centreville, VA 20120

Protecting the privacy of children
CARFAX web sites are not directed at children under 13 and we will not knowingly allow anyone under 13 to provide any personally identifying information. If you are under 13, please do not provide any information about yourself.

Information Collected Use of the information Protection of the information Disclosure the information to third parties Third party links How to update or change the information and opt out of marketing emails Updates to this Privacy Statement

Information Collected(back to top)
CARFAX will collect your name, mailing address, email address, and payment card information when you purchase CARFAX® Vehicle History Reports™ ("CARFAX Reports"). For services offered at no cost to you, such as myCARFAX and Hot Listings, CARFAX may require you to provide an email address. CARFAX may also require a Vehicle Identification Number (VIN) or license plate information to provide the relevant vehicle history information.

CARFAX also allows you to (1) enter information regarding your vehicle when you use myCARFAX, and (2) share feedback related to third party products or services and submit other content or materials through public postings on CARFAX web sites. Please be aware that if you disclose personally identifiable information or other sensitive information through public postings on CARFAX web sites the information will be viewable by others.

CARFAX web sites may contain web beacons to collect data regarding user traffic patterns. CARFAX web sites use cookies to collect information about your computer hardware (desktop, laptop, mobile devices etc.) and software, including without limitation, referring domains, the type of browser used, operating system software, screen resolutions, color capabilities, IP addresses and plug-ins. We may collect, or have a third party collect on our behalf, data on the number of visits, paths taken, time spent on CARFAX web sites, how visitors use and navigate through the CARFAX web site (examples include, the number of users who visit various pages within the CARFAX web sites, information accessed by such visitors, whether they scroll up or down on particular pages or complete any forms), and other anonymous information that you may submit in the course of searching for vehicles such as zip code and/or type of vehicle viewed. We use this information to improve the CARFAX web sites and learn about users, and may disclose it to our affiliates or to third parties. We may include web beacons in some of our email communications to gauge the effectiveness of our customer communications and marketing campaigns.

If you choose to participate in CARFAX surveys while on CARFAX web sites you may be asked to provide other anonymous demographic information such as zip code, age, gender, preferences and interests.

Use of the information(back to top)
CARFAX uses the information you provide to deliver services requested by you. You may also receive emails from CARFAX offering additional CARFAX products and services and other special offers and promotions related to the used car buying and ownership process. Information related to your vehicle that you submit through myCARFAX may be included in the vehicle history information for that vehicle.

We use information collected through cookies and web beacons to analyze usage and deliver customized content and advertising and uncover ways in which we can improve CARFAX web sites and make them easier to use. Information provided by visitors to the CARFAX web sites who choose to complete user surveys helps us better understand how visitors to the CARFAX web sites are using CARFAX information and develop better products and services for you. CARFAX occasionally appends data collected through CARFAX web sites with third party data to effectively plan customer communications and marketing campaigns and analyze how the CARFAX web sites are used.

Protection of the information (back to top)
We maintain administrative, technical and physical safeguards against unauthorized access to the information CARFAX collects. For example, when you complete the CARFAX Report order form, all information you enter is encrypted via a secure sockets layer (SSL) before it is sent over the Internet to our secure servers and/or credit card processor, as applicable. We do not retain the full payment card account number submitted in the process of purchasing a CARFAX Report in our systems, but we may store partial payment card number for up to six months for our reference. To protect against unauthorized access to your account, we recommend that you protect your password, log out of your account and close your browser after each use.

Disclosure of the information to third parties(back to top)
CARFAX does not sell, trade, rent, or otherwise transfer personally identifiable information to others, except: (i) as provided in this Privacy Statement, (ii) to defend against legal claims or otherwise protect our rights, (ii) as required by law, judicial proceeding, court order, or legal process served on CARFAX, (iv) for purposes of law enforcement investigations, and/or (v) with your consent. CARFAX may share with third parties, including other users and vendors: (1) information you submit regarding your vehicle through myCARFAX, (2) your feedback regarding third party products or services and (3) any other content or materials you submit through public posting on any CARFAX web site. We may share non-personal, anonymous, statistical or demographic information in aggregate form with our advertisers, service providers or other third parties. CARFAX uses third party service providers to perform various functions such as processing credit card transactions, analyzing data, serving advertisements and providing marketing assistance. All service providers are contractually required to treat personally identifiable information as confidential.

Third Party Links(back to top)
CARFAX may include links in the CARFAX web sites and in emails to third party web sites whose privacy policies we do not control. Similarly, you may access CARFAX web sites through links on third party web sites. By entering CARFAX web sites through a third party web site you may be allowing such third party's web site to view any information you provide to CARFAX. If you are concerned about entering through a third party web site, you can access CARFAX web sites directly at, or by downloading the CARFAX and myCARFAX mobile device applications intended for use by consumers. CARFAX is not responsible for the privacy practices or the content of any third party web sites. We encourage you to review the privacy policies of any web sites through which you access CARFAX web sites or which you access through CARFAX web sites or emails to better understand such third party web sites' data collection and use practices.

How to update or change the information and opt out of marketing emails(back to top)
You may update or change the information pertaining to your account by contacting CARFAX by clicking here. You may opt out of receiving promotional emails from CARFAX when you complete the CARFAX Report order form, or you may unsubscribe at any time by using the link included on all marketing emails. To unsubscribe from receiving promotional emails from CARFAX you can unsubscribe here. If you choose to opt out of receiving promotional emails, you will only receive emails in connection with the CARFAX services to which you have subscribed.

To opt out of receiving targeted content and advertisements on CARFAX web sites you can change your browser options to stop accepting cookies or to prompt you before accepting a cookie from any web site. You will be able to access and use CARFAX web sites with cookies disabled, but the user experience may not be customized to your interests and needs.

Updates to this Privacy Statement(back to top)
We reserve the right to modify this Privacy Statement at any time. Any changes to the Privacy Statement will be posted here. If the changes are significant, we will provide you additional, prominent notice as appropriate under the circumstances.

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