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Your privacy is important to us
What information do we collect?
United collects and maintains personally identifiable information about customers through our websites and through off-line transactions such as over the telephone, through a United reservations agent or other travel agent, and in person at United counters or at the United Club lounges. Personally identifiable information includes, but is not limited to, your name, address, passport number, credit card numbers, phone numbers, and email address. In addition, when you use our websites, certain user information and site activity data is collected. Further details on the information we collect is described below.
When you enroll in MileagePlus, or if you are already a MileagePlus member, we collect specific information such as your name, address, phone numbers, email address, MileagePlus number, password and a password reminder.
Traveler’s profile information
When you enroll in MileagePlus or activate your MileagePlus account, an optional traveler profile can be created for your convenience. You are not required to complete a profile to use our websites for your reservations. In order to complete your traveler’s profile, the following information may be requested: credit card type, number, expiration date and billing address, telephone numbers, email addresses, general requests or special needs, travel preferences and loyalty program information.
It is not required that you be a MileagePlus member, activate your MileagePlus account on one of our websites, or complete a traveler's profile in order to make reservations on one of our websites. However, MileagePlus membership and a traveler's profile will allow you to complete a reservation more quickly and give you online access to your MileagePlus account information, past transactions, and special services. If you purchase as a guest, information such as billing, contact, and preferences will be collected in order to execute the transaction.
We occasionally sponsor promotions to give members the opportunity to win various prizes. Information collected for promotions can include contact information, such as email address, and survey questions.
By using one of our websites, some information may automatically be collected by our web servers as you browse our site. United also collects information by using technologies and methodologies that enable tracking, such as “cookies”.
In general, you can visit most parts of our websites without telling us who you are or revealing any information about yourself. Our web servers identify the domain names and IP addresses of visitors, where applicable, but this is not captured as personally identifiable information.
Off-line purchases: Reservations by telephone, travel agent or ticket counter
In order to book your reservation with a United reservations agent, a travel agent (including online travel agents outside of the United family), or a customer service representative (collectively, “Reservations Agents”), Reservations Agents collect data such as credit card numbers, passport numbers, birth date, name, addresses, email addresses, and telephone numbers. Telephone calls to Reservations Agents may be monitored and/or recorded and by continuing with the call, you are deemed to consent to such monitoring and/or recording.
United may collect personally identifiable information such as name, addresses, email addresses, telephone numbers, and credit card numbers, in order to provide service to members of its United Club.
If a medical or other emergency occurs while onboard, boarding, or disembarking a United aircraft, United may share customer information with third-party medical or other safety personnel as necessary. Additionally, United may collect credit card and MileagePlus information in-flight to enable present and/or future purchases.
Due to the nature of our services, travel purchase information—including personal information—may be collected by United from children under the age of 13 when necessary to comply with federal aviation or security regulations or for safety or security reasons, or as otherwise necessary for United to provide services. We may retain personal information when necessary to provide transportation to a child under 13. United does not knowingly collect personally identifiable information online from children under the age of 13 other than when necessary to comply with federal aviation or security regulations or for safety and security reasons. In addition, if you learn that your child has provided us with personal information online without your knowledge, you may contact us by sending an email to [email protected], or by calling 1-800-421-4655 and ask us to delete this information from our records. This will unsubscribe the child from any marketing or promotional opportunities.
How do we use your information?
Aggregate information such as demographic information, domain names, other site traffic information, etc. may at times be shared with United partners or other third parties. Examples of aggregate information are X% of eligible tickets purchased are eTickets; X% of subscribers are America Online users, etc. Aggregate information does not include personally identifiable information.
Information collected during transactions
We provide information collected from you to airlines, car rental agencies, hotels, travel agencies or other contracted third parties to facilitate the successful fulfillment of your travel arrangements or for the specific purpose for which you provided the information. As an added service, subject to your opting out as described below, your purchase behavior may also be analyzed to identify and present custom offers that may be of interest to you.
Traveler’s profile information
We use traveler’s profile information to perform a number of functions including 1) pre-filling certain data fields to eliminate you from having to type the same information multiple times, 2) performing certain booking functions, 3) billing you for your reservation, 4) sending you offers that may be of value unless you opt out, as described below and 5) notifying you of a flight change, reservation confirmation or a special fare offering.
We use email addresses to provide information or promotional opportunities that may be of interest to you from United or third parties and to deliver information relevant to our customers, such as fare specials, reservation confirmations, surveys, account information, notification services, and for administrative reasons. As a MileagePlus member, a registered user of one of our websites, or contest entrant, you occasionally will receive emails about fare sales, special offers, new services and other noteworthy news items. We hope you will find these updates interesting and informative. Of course, if you would rather not receive this information, you may opt-out of receiving such emails as described below.
Online surveys and promotions
We value the opinions of our customers and want to improve your travel experience and our service offerings; therefore, from time to time, we will conduct research surveys. We may also contract with third parties to perform the research, but the use of the customer data by that third party is limited solely to that survey initiative and is protected by a confidentiality agreement.
Generally, unless otherwise stated in the promotion or survey, contact information collected for promotions is used to notify promotion winners, and survey information and results are used to develop improved promotions and other service enhancements.
Flight status alerts / Wireless services
Our customers can register for Flight status alerts and other wireless services by providing basic flight information and other relevant information. Wherever possible, information already provided will be used for the delivery of these services. Participation in Flight status alerts and other wireless services is optional.
United may enter into agreements with third party companies to serve advertisements and information to site users. United may use its cookies and web beacons when working with these companies to provide them information regarding use of the site or to serve you advertisements when you visit our site. These companies may use the non-personally identifiable information about your visit to make available goods and services of interest to you.
In addition, some third-party advertising technology used by United to deliver advertisements may employ a separate cookie. This technology may be delivered via visits to our website, email messages, or otherwise. This technology uses non-personally identifiable information about your visits to this website and other websites as well as information about your methods of communication with us in order to provide you with more relevant information, advertisements, or services. Web beacons on some pages of our site, in conjunction with these advertising cookies and our other cookies, enable the third party advertising technology to better understand onsite activity in the aggregate, to recognize a browser's cookie when a browser visits this site or other sites, and to learn which advertisements bring users to our website or otherwise take action. If you do not want your non-personally identifiable information to be used to provide you with more relevant information, advertisements, or services, you can change the settings on your Internet browser to reject cookies and this will also disable our web beacons. Please consult your chosen Internet browser for instructions on how to change your cookie handling settings.
If you are a registered user on our site and you elect to have the site store your MileagePlus number, the cookie stored on your computer will contain your MileagePlus number. While most people accept cookies, you can configure your browser to not accept cookies from us or from third party companies, like the third party ad servers. If you choose not to accept our cookies, however, and are a registered user, you will not have access to your personal information on this site such as your user profile, itineraries, award travel, upgrades and MileagePlus summary information. Although you cannot log into the site as a registered user if you disable our cookies, you can still purchase on the site by logging in as a guest. It is important to note that some website functionality may not function properly if your browser does not accept cookies.
Information regarding domain names is aggregated to measure the number of visits, average time spent on the site, pages viewed and similar site usage information in order to know how to improve the site's content.
No information we collect from children known to be under the age of 13 is used for any marketing or promotional purposes whatsoever, by either us, our affiliates, or our third party sponsors. We use the information collected about children known to be under 13 only to provide services. We will give out personal information about children if required by law, for example, to comply with a court order or subpoena or to protect the safety and security of visitors and our sites.
Law Enforcement / Legal processes / Other uses
United may disclose personal information if required to do so by law, court order, subpoena or other legal process, as requested by a governmental or law enforcement authority, when it is necessary to protect the rights or property of United, our customers, our websites, or their users, or when we believe in good faith that it is in the interests of aviation security or that disclosure is otherwise necessary or advisable.
How can you access your information?
If you are registered on one of our websites, you can create, view or update your Traveler’s Profile and MileagePlus account by accessing them through the United family website Log-in. If you are not registered on one of our websites, you can review and request changes to your personally identifiable information collected by United by calling 1-800-421-4655.
How is the information collected online protected?
United maintains strict physical, electronic and procedural safeguards to protect personal information and regularly reviews its security standards and procedures to protect against unauthorized access to personal information. When you place orders to purchase services or access your MileagePlus account information, we use secure servers to protect your personal information. Secure Socket Layer (SSL) software encrypts the personal information that is transmitted between you and our websites.
Although United takes reasonable steps to safeguard and to prevent unauthorized access to your private information, it cannot be responsible for the acts of those who gain unauthorized access, and United makes no warranty, express, implied, or otherwise, that we will prevent unauthorized access to your private information.
How can you opt out?
If you are a MileagePlus member and do not want United to use or share your personal information for the purpose of sending you marketing or promotion related direct mail or e-mails from United, you can opt out at any time by going to the United family website you are using and update your preferences accordingly. In addition, emails sent to you will also contain a message on how to opt out of that type of communication in the future. Regardless of your opt-out preferences, we reserve the right to send you emails or other electronic messages for administrative purposes.
Protect your personal information
In order to protect your privacy and United’s proprietary databases and systems, we recommend that you not share any of your personally identifiable information, such as MileagePlus number or password, with any third-party information aggregators that would allow them access to sensitive account information.
How can you contact us?
Legal effect and changes to the policy