Our Website uses "cookie" technology. "Cookies" are encrypted strings of text that a Web site stores on a user's computer. Our Web site requires the use of a Cookie throughout the online reservation process. Without Cookies we will not be able to keep information you enter on multiple pages together. For example, unless Marriott.com and Ritzcarlton.com can remember the dates you used in your hotel search, we will not be able to check room availability. Cookies also enable us to customize our Web site and offerings to your needs and provide you with a better online experience on Marriott.com and Ritzcarlton.com. In addition, Cookies are used to:
- Allow registered users to sign in without typing their email/Marriott and Ritz-Carlton Rewards number each time;
- Measure usage of various pages on our Web site to help us make our information more pertinent to your needs and easy for you to access; and
- Provide functionality such as online reservations, Marriott/Ritz-Carlton Rewards transactions, and other functionality that we believe would be of interest and value to you
Third Party Advertising Cookies
We use third-party advertising technology to serve ads when you visit our Web site and sites upon which we advertise. This technology uses information about your visits to this Web site and the sites upon which we advertise, (not including your name, address, or other personally identifiable information), to serve our ads to you. In the course of serving our advertisements to you, a unique third-party persistent Cookie may be placed or recognized on your browser. In addition, we use beacon gifs (see description below), provided by our ad-serving providers, to help manage our online advertising. These beacon gifs enable our ad server to recognize a browser's Cookie when a browser visits this site and to learn which banner ads bring users to our Web site and whether a reservation on Marriott.com is executed. The information our ad-serving providers and we collect through this technology is not personally identifiable but is used to create a profile which allows the ad-serving provider to serve adverts which are targeted towards you and your interests across the ad-serving network.
You may set your browser to block Cookies (consult the instructions for your particular browser on how to do this), although doing so to block Marriott cookies will adversely affect your ability to perform certain transactions, use certain functionality, and access certain content on our Web site.