SEO Contract

It’s important to have things written down so that we all know what’s what, who, when, and what will happen if something goes wrong.

Between Rains World Marketing and YOUR COMPANY NAME

Summary:

We’ll always do our best to fulfill your needs and meet your expectations, but it’s important to have things written down so that we all know what’s what, who should do what and when, and what will happen if something goes wrong. In this contract you won’t find any complicated legal terms or long passages of unreadable text. We’ve no desire to trick you into signing something that you might later regret. What we do want is the best for both parties, now and in the future.

So in short;

You YOUR COMPANY NAME, YOUR COMPANY ADDRESS are hiring us Rains World Marketing located at 223 willard St. cocoa FL 32922 to design and develop a web site and optimize the contents of said website for search engines at the agreed upon price of $PRICE per month as gone over in person. Of course it’s a little more complicated, but we’ll get to that.

What do both parties agree to do?

You: You have the authority to enter into this contract on behalf of yourself, your company or your organization. You’ll give us everything we need to complete the project as and when and in the format we need it. You’ll review our work; provide feedback and approval in a timely manner as well. Deadlines work two ways, so you’ll also be bound by dates we set together. You also agree to stick to the payment schedule set out at the end of this contract.

Us: We have the experience and ability to do everything we’ve agreed with you and we’ll do it all in a professional and timely manner. We’ll endeavor to meet every deadline that’s set and on top of that we'll maintain the confidentiality of everything you give us.

Website Design And Development

We create look-and-feel designs, and flexible layouts that adapt to the capabilities of many devices and screen sizes. We create designs iteratively and use predominantly HTML and CSS so we won’t waste time mocking up every template as a static visual. We may use static visuals to indicate a look-and-feel direction (color, texture and typography.) We call that ‘Wire Framing.’

You’ll have bi-weekly opportunities (every other week) to review our work and provide feedback. If, at any stage, you’re not happy with the direction our work is taking, you’ll pay us in full for everything we’ve produced until that point and cancel this contract.

Text content

We’re not responsible for writing or creating any text copy. If you’d like us to write new content we can provide a separate estimate for that. Our obligation is to optimize the content you generate and implement in accordance with search engine compliance.

Photographs

You should supply graphic files in an editable, vector digital format. You should supply photographs in a high-resolution digital format. It is important that all images are of the highest quality available to us.

HTML, CSS and Javascript

We deliver templates developed from HTML5 markup, CSS2.1 + 3 stylesheets for styling and unobtrusive Javascript for feature detection, poly-fills and behaviors.

Browser testing

Browser testing no longer means attempting to make a website look the same in browsers of different capabilities or on devices with different size screens. It does mean ensuring that a person’s experience of a design should be appropriate to the capabilities of a browser or device.

Desktop browser testing

We test our work in current versions of major desktop browsers including those made by Apple (Safari), Google (Chrome), Microsoft (Internet Explorer), and Mozilla Firefox. We’ll also test to ensure Microsoft Internet Explorer 8 for Windows users get an appropriate, possibly different, experience. We’ll implement a single column design for Internet Explorer 7 and below for Windows and we won’t test in other older browsers unless you specify otherwise. If you need an enhanced design for an older browser, we can provide a separate estimate for that.

Mobile browser testing

Testing popular small-screen devices is essential in ensuring that a person’s experience of a design is appropriate to the capabilities of the device they’re using. We test our work in:

iOS: Safari, and Google Chrome

Android: Google Chrome, and Firefox

We currently don’t test Blackberry OS or Blackberry QNX, Opera Mobile, Symbian or other mobile browsers. If you need us to test using these, we can provide a separate estimate for that.

Technical support

We’re not a website hosting company so we don’t offer support for website hosting, email or other services relating to hosting. You may already have professional hosting and you might even manage that hosting in-house; if you do, great. If you don’t, we can set up an account for you at one of our preferred hosting providers. We can set up your site on a server, however, the updates to, and management of that server will be up to you.

Changes and revisions

We know from experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your earliest ideas. We don’t want to limit your ability to change your mind. The price at the beginning of this contract is based on the length of time we estimate we’ll need to accomplish everything you’ve told us you want to achieve, but we’re happy to be flexible. If you want to change your mind or add anything new, that won’t be a problem as we’ll provide a separate estimate for that.

Search Engine Optimization (SEO)

We will provide Client with Search Engine Optimization Services (hereinafter referred to as “SEO”) as described in this contract. We will use specific keywords and/or phrases to improve the search engine ranking of, and/or position the contents of the Client's website, http://www.chimney.com.

Our SEO services are intended to serve two main purposes: 1) to provide the Client with increased exposure in search engines, and 2) to drive targeted online traffic to the site.

SEO Services will include:

Researching keywords and phrases to select appropriate, relevant search terms.

Obtaining “back links” from other related websites and directories in order to generate link popularity and traffic.

Editing and/or optimization of text for various html tags, meta data, page titles, and page text as necessary.

Analysis and recommendations on optimal website structure, navigation, code, etc. for best SEO purposes and conversion funnel optimization.

Recommend, as required, additional web pages or content for the purpose of “catching” keyword/phrase searches.

Create traffic and ranking reports for client site and any associated pages showing rankings in the major search engines.

Client agrees to provide the following:

Administrative/backend access to the website for analysis of content and structure.

Permission to make changes for the purpose of optimization, and to communicate directly with any third parties, e.g., your marketing team, if necessary.

Unlimited access to existing website traffic statistics for analysis and tracking purposes.

If Client’s site is lacking in textual content, Client will provide additional text content in electronic format for the purpose of creating additional or richer web pages. We can create site content at additional cost to the Client. If Client is interested in purchasing content please contact us for a cost estimate.

Respect to SEO

All fees are non-refundable. All fees, services, documents, recommendations, and reports are confidential. We have no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. The Client’s website may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.

Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, we do not guarantee #1 positions or consistent top 10 positions for any particular keyword, phrase, or search term.

Occasionally, search engines will drop listings for no apparent or predictable reason. Often, the listing will reappear without any additional SEO. Should a listing be dropped during the SEO campaign and does not reappear within 30 days of campaign completion; we will re-optimize the website/page based on the current policies of the search engine in question.

Some search directories offer expedited listing services for a fee. If the Client wishes to engage in said expedited listing services (e.g., paid directories), the Client is responsible for all paid for inclusion or expedited service fees. We can offer a list of expedited listing services upon request.

Linking to “bad neighborhoods” or getting links from “link farms” can seriously damage all SEO efforts. Our company does not assume liability for the Client’s choice to link to or obtain a link from any particular website without prior consultation.

We are not responsible for changes made to the website by other parties that adversely affect the search engine rankings of the Client’s website.

Additional Services not listed herein (such as managing pay-per click campaigns, copywriting, link baiting, etc.) will be provided for a fee to be negotiated at a later date.

We are not responsible for the damages done by Client overwriting SEO work to the Client’s site. (e.g., Client/webmaster uploading over work already provided/optimized).The Client will be charged an additional fee for re-constructing content, based on an hourly rate.

Legal

We can’t guarantee that our work will be error-free and so we can’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them. Finally, if any provision of this contract shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this contract and shall not affect the validity and enforceability of any remaining provisions.

Dispute

Venue and Dispute Resolution: Should there be any contractual dispute, necessity of arbitration, mediation, or complaint filing, all matters will be in a venue located in Brevard County, FL.

Copyrights

When your final payment has cleared, copyright will be automatically assigned as follows:

You’ll own the visual elements that we create for this project. We’ll give you source files and finished files and you should keep them somewhere safe as we’re not required to keep a copy. You own all elements of text, images and data you provided, unless someone else owns them.

We’ll own the unique combination of these elements that constitutes a complete design and we’ll license that to you, exclusively and in perpetuity for this project only, unless we agree otherwise. We can provide a separate estimate for that.

We love to show off our work and share what we’ve learned with other people, so we reserve the right, with your permission, to display and link to your project as part of our portfolio and to write about it on websites, in magazine articles and in books.

Payments

Payments are made in the first week of each month for 6 months(120 days).We fully expect to see results within 30 days however 3 to 6 months would be the appropriate timeframe for realizing full actualization of the SEO strategy.

Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.

Signed by and on behalf of Rains World Marketing Signed by and on behalf of YOUR COMPANY NAME

Date 00/00/0000

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