Last updated July 11, 2013
TRUSTe online privacy certification
including transparency, accountability and choice regarding the collection and use of your personally identifiable information. The TRUSTe program does not cover information that may be collected through downloadable software or other Tech Resources. The TRUSTe program covers only information that is collected through the web site,www.cabelas.com
One Cabela Drive
Sidney, NE 69160
Welcome to the Cabela's Online Store. In order to make you feel comfortable and secure in our online store, Cabela's has taken numerous precautions to guard your security while making purchases online. Our goal is to make you feel as comfortable shopping here as you would from our catalog or retail showrooms. For each visitor to our web site, our Web server automatically recognizes the consumer's domain name and e-mail address (where possible).
What personally identifiable information is being collected?
We post customer testimonials on our web site which may contain personally identifiable information such as the customer's name. We do obtain the customer's consent prior to posting the testimonial to post their name along with their testimonial.
When you order a gift certificate you are given the opportunity to include the name and a message for the party receiving the gift certificate. This information is only captured as part of this specific order process and is not stored.
How is the personally identifiable information being used?
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
With whom do we share your personally identifiable information?
We use software tools and service providers to help us gather and analyze information about our customers (anonymous traffic, and from time to time, individual user activity) on our web site. By reporting and tracking ads served on our site, these service providers help us conduct our business, optimize our ad campaigns through the use of data analytics, and deliver the most relevant products and services. They are not permitted to use your personally identifiable information for any secondary purposes.
We use one or more service providers to send direct marketing messages on our behalf via email. Their only role is to help us conduct our business and deliver marketing messages that we believe are the most relevant to you. They are not permitted to use your personally identifiable information for any secondary purposes.
We contract with service providers to serve ads on our behalf across the Internet and sometimes on this web site. They will collect anonymous information about your visits to our web site, and your interaction with our products and services. They may also use information about your visits to this and other web sites to target advertisements for goods and services. These targeted advertisements may appear on our web site or on other sites that you visit. The anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No personally identifiable information is collected in this process. If you do not want these service providers to collect this information you may opt out. Opting out will not in any way affect your use of our web site.
When you download an application from us for use on your smartphone, we use a service provider to provide marketing messages to your device based on your location through their software platform. You must opt-in to both location services and push notifications in order for the application to deliver marketing messages to your device.
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How do I access, update, or delete my personally identifiable information?
The online registration area will also permit you to exercise control over the use of your e-mail address, allowing you to opt-out of future e-mail messages from this web site. Unfortunately, due to various legal and recordkeeping requirements, we may be required to maintain records about your purchases or other activities on this web site. However, you will always be permitted to opt-out of any marketing uses of information stored about you. If you prefer to manage your personally identifiable information via other means, you may contact us by postal mail at:Cabela's Inc.
One Cabela Drive
Sidney, NE 69160
E-mail Customer Service
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One Cabela Drive
Sidney, NE 69160
What information will be disclosed if required by law?
What personally identifiable information is collected in Cabela's Talk Forums, Trophy Rooms, and other Tech Resources sites?
In the event you upload to us content such as commentary or photographs to any of these Tech Resources, you warrant that you have the right to publish such content and give Cabela's Inc. and it subsidiaries and affiliates the unlimited right to use such content. While you are allowing us to use the content, you always own all of your content, but we ask that you abide by the terms of services of the application service providers with respect to intellectual property rights, and to hold Cabela's harmless from any third party claims of intellectual property rights violations resulting from you uploading content to our various Tech Resources. Because of the nature of internet services and mobile/social media platforms, you may not be able to select an audience for your postings (like when you write on a Page wall or comment on an article or posting made by another). This is because some types of stories are always public stories. As a general rule, you should assume that the information will be publicly available to all who visit Cabela's. Cabela's reserves the right to approve or reject content uploaded by you.
What are cookies and how do we use them?
Cabela's also uses both session cookies and persistent cookies, which is a piece of identification between your browser and our server, which helps to do things like keep track of the items in a user's shopping cart, and other information. The shopping cart cookie is saved for a designated period of time in case the users' session expires or they return to complete a purchase within that time frame. For the convenience of our users, we also place a persistent cookie on the users' computer when they log in to our talk forums. This gives the advantage of not having to log back in when moving between the talk forums and the rest of the web site. We do not link cookies placed through our web site to Personally Identifiable Information.
We use local shared objects, also known as Flash cookies, to store your preferences such as volume control or high game score, or display content based upon what you view on our site to personalize your visit. Third Parties, with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118
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What choices are available to you regarding the collection, use and distribution of the information and how you can correct any inaccuracies in information?
If you provide us with your e-mail address, you may receive messages about your order status, issues regarding the operations of this Web site, and messages from subsidiaries of Cabela's and other companies with operational relationships to Cabela's. You may modify your e-mail preferences by calling 1-800-237-8888 or, if you are a registered member at Cabelas.com, you may change them in the My Account section.
If you complete the form to receive our investor package or sign up for SEC alerts via e-mail your information is provided to a third party specifically for those services and will not be used in any other manner.
If you provide us with your postal address, you may receive periodic catalogs from us, or other notices containing information about new products and services or upcoming events. On occasion, we may make our postal mailing address lists available to subsidiaries and affiliated companies that are part of the Cabela's family of companies. We may also make our postal mailing address lists available to other direct mail companies who we believe may have products and services of interest to our customers. However, we do not share e-mail addresses with any outside organizations that do not have operational relationships with Cabela's for their own marketing purposes. If you do not wish to receive postal mailings from Cabela's, its subsidiaries, or third-party organizations, please let us know by calling, sending an e-mail, or writing to us at the above postal address. Please provide us with your exact name and postal address and state which lists you wish to be removed from so that we can be sure your information is removed from future mailing lists.
We will request your telephone number or facsimile (FAX) number, and if you provide it, you may receive telephone or FAX contact from us with information regarding your orders, requests for information or in reference to valuable offers from us. We do not sell or rent phone numbers.
Any credit card information you enter on our site is strongly encrypted by industry-standard protocol, SSL (Secure Sockets Layer). The Cabela's Web site uses SSL to communicate with secure browsers like Netscape and Internet Explorer. These browsers encrypt your credit card and personally identifiable information in a way that makes it extremely difficult for anyone to intercept and misuse while being transmitted between your computer and our server. Don't worry if your browser is secure or not - if it is insecure, you will not be able to purchase on our online store.
Once you have completed your order online, our security procedures do not end. We take appropriate precautions to protect the security and privacy of the information stored on our computer networks. Many of the systems which store your personally identifiable information are not connected to the Internet, reducing the likelihood of security breaches. Our systems are also housed in secure facilities, and access to your data by our employees is limited to a "need to know" basis, controlled by password protected systems, and monitored for abuse. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
If you are still unsure of giving your credit card over the Internet, please feel free to phone, fax, or mail your order to us. For telephone ordering or assistance, please call 1-800-237-4444. Our fax number for orders is 1-800-496-6329 (for US/Canada 1-308-254-2200). Or, send your order to:Cabela's
Attn: Order Processing
One Cabela Drive
Sidney, NE 69160
If you have any further question regarding your online security, please contact us at 1-800-237-4444 or e-mail Customer Service.
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