Mobile Privacy Policy (Ad-sponsored Apps)

A version of the Mobile Privacy Policy that includes specific provisions for apps that share data with advertising networks and other third parties. This is a model Privacy Policy for mobile applications. This policy supplements any website policy. The language and annotations are credited to the MMA Mobile Application Privacy Policy Framework of 2011, available at http://www.mmaglobal.com/whitepaper-request?fil.... If you are building a mobile a... show more

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PRIVACY POLICY MODEL FOR MOBILE APPLICATIONS

This is a model privacy policy, designed to be as generic as possible. We are not attorneys. We encourage those using this this model to consult a lawyer and have it reviewed by an expert as the language should change according to what your app does.

This privacy policy governs your use of the software application App Name (“Application”) for mobile devices that was created by Developer Company Name. The Application is Basic description of the app (features, functionality and content) 

 

What information does the Application obtain and how is it used?

This section is designed to inform Users of the types of data that the app obtains and how that information is used. You'll find several types of data that are often obtained by apps, but you should provide Users with a clear, illustrative list of the most important data points obtained by your app.

User Provided Information 

The Application obtains the information you provide when you download and register the Application. Registration with us is optional. However, please keep in mind that you may not be able to use some of the features offered by the Application unless you register with us.

Alternative language if you don't allow unregistered users: "Registration with us is mandatory in order to be able to use the basic features of the Application." (On the other hand, you might want to specify you don't let user register at all, but still list the information you collect).

Mobile application developers should be aware that certain types of data, for example, medical records and certain types of financial information may be subject to existing privacy law, or any other current or future state, federal law, regulation, restriction, etc. Application developers creating apps that collect potentially sensitive information are encouraged to obtain counsel to ensure that their data collection policies are in line with current law in the jurisdiction(s) where the app may be used. If you collect credit card information, we strongly encourage you seek the advice of a professional to ensure PCI compliance and other specific security requirements. 

When you register with us and use the Application, you generally provide (a) your name, email address, age, user name, password and other registration information; (b) transaction-related information, such as when you make purchases, respond to any offers, or download or use applications from us; (c) information you provide us when you contact us for help; (d) credit card information for purchase and use of the Application, and; (e) information you enter into our system when using the Application, such as contact information and project management information.

This list is not comprehensive. Adjust it according to what your app actually asks for.

We may also use the information you provided us to contact your from time to time to provide you with important information, required notices and marketing promotions.

Automatically Collected Information 

If the Application collects information from and/or for social networking platforms (e.g., pulling contact information, friends lists, login information, photos or check-ins) you should ensure that the prior consent of the user is obtained. 

In addition, the Application may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the Application. 

Again, this list is not comprehensive. Adjust it according to what your app actually asks for.

 

Does the Application collect precise real time location information of the device?

If your app uses geolocation, check out the specific branch of this policy at  https://www.docracy.com/6513/mobile-privacy-policy-geolocated-apps- for alternative language and also be sure to include any shared geolocated data in the section below "Automatic Data Collection and Advertising"

This Application does not collect precise information about the location of your mobile device. 

 

Do third parties see and/or have access to information obtained by the Application?

Generally, app developers will want to have the right to transfer information collected by the app under certain circumstances. For example, if the app developer sells the app, the developer may want that information collected by the application transferred as part of the sale. While some of the more common examples of data transfer to third parties are provided, you are encouraged to work with counsel and/or privacy professional to determine if other examples should be included in the policy.

Yes. We will share your information with third parties only in the ways that are described in this privacy statement.

We may disclose User Provided and Automatically Collected Information:

  • as required by law, such as to comply with a subpoena, or similar legal process;

  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;

  • with our trusted services providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement.

  • if Developer Company Name is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

  • to advertisers and third party advertising networks and analytics companies as described in the section below

 

Automatic Data Collection and Advertising

Mobile application developers should be aware of which mobile advertising networks and other third parties they are working with in order to determine if that ad network or other third party is offering an opt-out. At a minimum, application developers should take into account whether the app is advertising supported and whether data is obtained by an ad network or other third party for the purpose of ad targeting. 

We may work with analytics companies to help us understand how the Application is being used, such as the frequency and duration of usage. We work with advertisers and third party advertising networks, who need to know how you interact with advertising provided in the Application which helps us keep the cost of the Application low. Advertisers and advertising networks use some of the information collected by the Application, including, but not limited to, the unique identification ID of your mobile device and your mobile telephone number. To protect the anonymity of this information, we use an encryption technology to help ensure that these third parties can’t identify you personally. These third parties may also obtain anonymous information about other applications you’ve downloaded to your mobile device, the mobile websites you visit, your non-precise location information (e.g., your zip code), and other non- precise location information in order to help analyze and serve anonymous targeted advertising on the Application and elsewhere. We may also share encrypted versions of information you have provided in order to enable our partners to append other available information about you for analysis or advertising related use. 

This only a sample description. Change the above paragraph it according to how your app actually shares data and what do you do (if anything) to protect the anonimity of your users.

If you’d like to opt-out from third party use of this type of information to help serve targeted advertising, please visit the section entitled “Opt-out” below. 

What are my opt-out rights?

Mobile application developers should be aware of which mobile advertising networks and other third parties they are working with in order to determine if that ad network or other third party is offering an opt-out. The mobile marketplace continues to experiment with different types of opt-out mechanisms – and developers are usually encouraged to participate in these experiments to the benefit of consumer privacy interests. 

There are multiple opt-out options for users of this Application:    

Opt-out of all information collection by uninstalling the Application: You can stop all collection of information by the Application easily by uninstalling the Application. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network. You can also request to opt-out via email, at privacy@applicationsite.com.

Opt-out from the use of information to serve targeted advertising by advertisers and/or third party network advertisers: you may at any time opt-out from further allowing us to have access to your location data by describe how user can manage their location preferences either from the app or device level

 

  

Data Retention Policy, Managing Your Information

We will retain User Provided data for as long as you use the Application and for a reasonable time thereafter. We will retain Automatically Collected information for up to 24 months and thereafter may store it in aggregate. If you’d like us to delete User Provided Data that you have provided via the Application, please contact us at privacy@applicationsite.com and we will respond in a reasonable time. Please note that some or all of the User Provided Data may be required in order for the Application to function properly.

 

Children

Your app has to comply with the Children’s Online Privacy Protection Act (COPPA). Developers should pay particular attention to COPPA when creating apps that contain cartoon characters or other features that may cause the app to be perceived as being directed towards children under 13. Consider including language in your Terms of Service that makes users represent they are of age. Application developers creating apps that might be governed under COPPA or similar laws are encouraged to obtain counsel to ensure that their data collection policies are in line with current law in the jurisdiction(s) where the app may be used.

We do not use the Application to knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at privacy@applicationsite.com. We will delete such information from our files within a reasonable time.

 

Security

Application developers should ensure that their security procedures are reasonable, and should provide an overview of their security procedures below.

We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our Application. Please be aware that, although we endeavor provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

 

Changes

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy here and informing you via email or text message. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes. You can check the history of this policy by clicking here.

 

Your Consent

By using the Application, you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us. "Processing,” means using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the United States your information will be transferred, processed and stored there under United States privacy standards. 

 

Contact us

If you have any questions regarding privacy while using the Application, or have questions about our practices, please contact us via email at privacy@applicationsite.com.

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