As a co-op, Squidoo distributes 50% of its earnings from lenses to lensmasters who create successful pages on the site. By registering for Squidoo as a lensmaster, you are appointing Squidoo as your agent to handle all Service transactions. Revenue from Postcards is not shared.
Many of our lensmasters earmark their earnings for charity, and the Squidteam also makes donations to worthy causes throughout the year. So far, Squidoo has generated more than $500,000.00 to charities around the world, including Acumen Fund, charity: water, Room to Read, the Juvenile Diabetes Research Foundation and literally hundreds of others. We hope you'll join us in creating positive change in the world.
When money generated by lenses arrives at Squidoo headquarters, we immediately (without taking any deductions of any kind) earmark half of it (that's 50% for those of you using a calculator at home) for our lensmasters. Many of them have marked this royalty to go to charity, while some get the money directly by Paypal, using it for luxuries like feather boas, lotto tickets or paying the rent.
It's entirely possible that things will occur that will make it, in Squidoo's sole discretion, impossible to maintain the structure described in this document. Hey, we're a startup, and we've taken zero venture capital. We may, for example, have to change the percentages or details of the CO-OP. We agree that we will not make any financial changes retroactively. Any changes will be for future payments. If we do need to change any significant terms, we will notify you by email before any change occurs. At that point, you will have the option of removing your Lens from the Service if you choose to stop working with the CO-OP under the new structure.
There are two kinds of earnings available in the site: The Squidoo CO-OP divides incoming revenue into two piles. The first pile we call "pooled revenue." This is revenue that is not directly attributable by Squidoo to a particular Lens. For example, when we sell sponsorship ads on a Search Results page. Or when an affiliate is paying us income based on our overall performance, as opposed to performance of one trackable Lens. The most usual case of this is the Google Adsense ads, or other display ads, that we feature on your lenses. To prevent clickfraud, all ad revenue is pooled, and then distributed to the community according to a structure that pays the best performing pages the most. Please note that per our partnership with Google AdSense, if they ask us to remove ads or lock a lens that is promoting illegal activity or featuring content that violates our agreement with them, we will act to lock your lens from view and will always let you know when we do. Furthermore, Google AdSense determines the type of ads that show up on lenses, based on the content and tags you have put on the page. They may also turn on "interest-based advertising" as part of the AdSense program, which is a system that attempts to increase relevance of ads for your readers, based on other ads they've clicked in the AdSense network. As per Google: "Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category."
The second pile of earnings generated on the Squidoo platform we call "attributable revenue." This, you've probably guessed, is revenue that we choose to track directly to a particular Lens. So if you feature an Amazon item on your lens, using our Amazon module, and someone buys that product from your page... you get a direct 50% cut of the revenue we receive from the sale. It's not pooled for the rest of the community--it's yours.
We haven't yet, but we reserve the right to use pooled revenue to pay our overhead and then allocate pay it to Lenses based on their LensRank and traffic. We may also use attributable revenue to pay any remaining overhead and then distribute the CO-OP share (50%) directly to the Lenses that earned it.
Your Reported Earnings. When you register for CO-OP Services, Squidoo will establish an earnings account for you as part of your Squidoo account). This will hold any revenues generated from the use of the CO-OP Services on your Lens (the "Earnings"). Any Earnings in your Squidoo Earnings Account will not be held in an interest-bearing account and will not bear interest. Squidoo may adjust, both up or down, any reported Earnings balances as may be necessary or required to reflect payment adjustments implemented, failures to pay, or other reasons caused, by third parties. The reports of Earnings set forth in your Squidoo Earnings Account will include such information as will be determined by Squidoo from time to time in its sole discretion, and will be conclusive, final and binding on you.
In the event that your use of CO-OP Services has terminated, Squidoo will pay your earned balance (net of offset for fees and other deductions) to you within approximately ninety (90) days after the end of the calendar quarter in which such termination occurred. If your earned balance after termination is less than $15, we will donate that balance to the charity pool.
Forfeiture of Earnings. There are several ways in which you may lose your ability to access, use, or withdraw your reported Earnings from your Squidoo Earnings Account. These include, without limitation, the following:
* If you in any way violate or otherwise breach these Terms of Service;
* If you engage in any activity intended to, or the result of which could or would, defraud Squidoo or any third party, including, without limitation, with respect to any advertising activity arising on your Lens, taking any action (or authorizing any third party to take any action) to inflate or otherwise manipulate traffic or click-through counts from your Lens to participating advertisers or merchants, or otherwise attempting, in Squidoo's good faith judgment, to simulate artificially the behavior or activity of an individual live Web user.
* If you list items for sale via an affiliate partner (like eBay or Amazon) just to buy from them yourself and otherwise inflate your commissions;
* It's important to note that if you go more than twelve months without reaching a payout, we'll assume you've abandoned your account and that money will be returned to our system and applied to our overhead and our charity fund.
In the event of any downtime of the site, or a glitch that prevents LensRank from updating, or any other technical problem the site may (heaven forfend!) undergo, Squidoo, as a free service, is not responsible for compensating lensmasters for perceived loss of royalty potential. We historically go out of our way to make it up to lensmasters, in your favor, when there is a demonstrable and specific and individual royalty glitch. But by default we cannot treat earning potential the same as actual recorded royalties earned.
By using the CO-OP services, you acknowledge and agree that Squidoo will not be responsible for, and will not be obligated in any manner to repay you for, any lost earnings.
Royalties are paid only via PayPal at this time. If you're unable to use PayPal in your country, you can set your earnings to be sent to one of our worthwhile charities. All lensmasters are responsible for making sure their PayPal address on file with us is correct and current. Payments that go unclaimed and are returned to us will be rolled over into our Squidoo Charity Fund.Learn more at Payment FAQ